What is needed most is for civilians to understand the intentions of companies

– Last year, this fair could have just been held, and then the closures due to the coronavirus epidemic, the ordering of corporate home offices and a number of other “complications” dragged on, or at least profoundly affected, the enforceability of agreements between companies and NGOs. The past year – and so far this year as well – may have overwritten the life and operation of both companies and non-governmental organizations, but also the contracts already concluded, their performance and meaning. How much was last year’s damage? What is the balance and where should this matter now, who should build?

– Indeed, the situation has overwritten everything, as the co-operations launched in the framework of last year’s Good Impact could not be fully realized either. What could be ported to an online platform could be successful, offline activities were put on the parking lot. I can’t pinpoint the extent of the damage, but obviously, most companies have also tried to help control the epidemic instead of Good Impact collaborations. This is a situation in which these decisions cannot be blamed on any of the actors. In many places, the framework allocated to services has also been used to protect and preserve the health of workers. In any case, NGOs have been very worn out over the past year… as corporate collaborations have decreased, but their responsibilities have increased in many cases due to virus protection.

This is a new page this year. It seems that the main direction is “remediation”, i.e. preserving the health of workers and processing the past one year. That’s where we start, with many people still looking for directions and how to prepare, how much you can think offline and how much you need to prepare with online solutions, but we are optimistic. And also in the fact that non-profit expertise can be involved in many, many tasks, HR processes, because it is.

– It is also true in this area that supply is good when it meets demand, and that both the service and the customer can be so flexible that the cooperation of the two of them can lead to results for both parties. What are companies looking for this year? And the extent to which this met the NGO offering presented at the event?

– The classic law of supply and demand is absolutely true here as well. But it is also the case that in many cases there are areas of shortage that NGOs point out and they generate demand for a service. For example, companies seek to create well-being for their employees, which is also reflected in helping them live their parenting responsibilities.

Kiss Gyöngyvér, the founding-managing director of Civil Impact nonprofit Kft

There were also two services on this year’s Good Impact that help with this, but none that pop out of an HR’s head right away are likely, but what a nonprofit can point out to listen to is a must! e.g. Hintalovon is a digital parenting service that shed light on how to build the digital awareness of working parents not to post everything about their child and what impact this will have on the child’s life as an adult. So there are many problems, issues, thoughts that non-profits already have, but they can and perhaps need to be able to transfer competence to companies as well.

It is also clear that this year is about health promotion and post-pandemic compensation – also in a mental sense. Due to this, these services were the most successful, such as the Ziggurat Project or the Vector Sports Association. But they are also looking for the idea, effective help in their daily lives, and the good, sexy, interpretable, relatively simple services associated with them, making the Foundation for Democratic Youth a success this year with the Vox pop debate game. At the same time: it is very important when deciding which company is in your own sustainability strategy, which focus areas (eg environmental protection, healthy eating, diversity, employment of people with disabilities, etc.) and is looking for partners for them. And of course chemistry is very important to build a collaboration, but I think that’s the way it is in business everywhere.

Twenty-five more threads connect them

In order to develop a culture of debate, ERSTE Bank purchased a service to preserve the mental health of its employees, and EGIS Gyógyszergyár Zrt. Was interested in solving the challenges of digital parenthood at the Good Impact sustainability fair, among other things. THE Civil Impact organized for the fifth time this year, non-profit and corporate actors met. The NGOs offered their business services for sale in show rooms at a uniform price, about which they gave the participants a few minutes of presentations, demos and tastings. For example, the eight NGOs offered the Sustainable Eating Culture Foundation’s Sustainable Eating Culture Program, Ethnis Talents encouraged participants to achieve corporate diversity, and the Blue Line Children’s Crisis Foundation offered valuable expertise related to children’s mental health. This year’s Good Impact fair was also attended by 50 corporate decision-makers, including top executives, CSR, HR and PR executives from bp, dm, Erste Bank, TATA, Praktiker and Sanofi. The 2021 Good Impact was a success: 25 civil-corporate partnerships.

Not only do you gather, but you also prepare the NGOs to be included in the Good Impact by the professional jury. What does this preparation consist of? What do NGOs need most if they want to successfully sell their knowledge in the business sector?

– Three organizations come from the Civil Impact Academy to take part in an intensive series of workshops on how to work with companies, how a service will be good. With the projects submitted through the tender, we review the service several times, make a proposal to rethink an element that could make the project rounder, and then work with everyone to make sure there will be a show in the showroom. How a demo can be realized will make the project more understandable in 8 minutes. This is little time, but it is also a lot, you have to be able to take advantage of it very well, we also support them in this to make it the best possible. What you just have to show is what to talk about, when to have a good game, etc. We often say that these two sectors do not always speak the same language, that is really the case, we also help.

What they need most is to understand the intentions of companies, what they are looking for, and what aspects are important in this and how an NGO can be involved in a civil-corporate partnership. And, of course, to be able to speak their language while keeping in mind the goal, the mission. Many times they need sales support, how to reach out, reach a company, or just how to reassure a project. So it’s diverse, everyone needs a little different, but these are the most common. And of course they need a platform where they can meet companies.

The fifth “harassment attempt” has now taken place, which has also provided an opportunity to draw on a wide range of experiences and lessons learned. Referring to this, I ask: who are the biggest buyers? And are these companies always looking for the services of civilians in the same, same situation, or is it more typical that they are always looking for something different?

– There are no classic big shoppers, they’re just returnees. Such as bp, Erste Bank, Sanofi, dm Kft., PwC Hungary and Praktiker. And if they come back every year, or almost every year, they are always looking for something different than before. Companies love it, and I have a feeling they’re a little used to what’s new, and they expect that from Good Impacton publishers. They are open to creativity, but it is also true that they are basically looking for and finding the right solution to their own problems.

– Again, referring only to experience: over the years, have companies and civilians become more flexible with each other and with each other?

– Every year open companies arrive, every year representatives of roughly 50 companies come to Good Impact. I think the good answer to the question is that while there were two purchases on the spot, more than two dozen collaborations started in the background with the parties agreeing: they see fantasy in each other. It could always be better, of course, but it’s a really good number, ratio.

What is the feedback from the parties? Can you give examples of how you, the mediators, can build from this?

– For us, this is a demonstration event to show companies how many areas nonprofits can bring competence to a company. The aim of the event is not only to bring together as many people as possible, but also to show that non-profit expertise can be brought into almost every aspect of the company’s operations and to ask Civil Impact for events, family days, projects to build civic expertise. be. BUT we can also help us work with companies to create CSR or sustainability directions in which the company works in partnership with a NGO or along a case.

We have been working with more than 300 NGOs and more than 80 corporate partners over the past five years, but it is always a task to broaden this circle. And, of course, the fact that we can develop NGOs so that they can work together as professionally as possible and, as I say, nonproift should not be the equivalent of being a rogue or lame, but a professional, cool, classy association. It is also important to help companies develop, realize their own mission, non-profit. It is a pleasure that we have been able to show serious results in all this.


Source: Napi.hu by www.napi.hu.

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