What is Adobe Creative Cloud Express and who is it for?

If you work with Adobe products, you’ve probably heard of Creative Cloud Express. What is it and who should use it?

Adobe already has a monopoly on most design software, given that it is an integral part of many creators’ workflows. They pay a lot of money every month for a Creative Cloud subscription, so it makes sense for creators to consider using Adobe Creative Cloud Express.

There is a free version that offers many design options and a premium version that offers even more. Still intrigued? Let’s discover what Creative Cloud Express is.

What is Adobe Creative Cloud Express?

You can find Adobe Creative Cloud Express on Adobe’s website, where you can use it for free or pay for premium. You do not need a Creative Cloud subscription to use this program; however, if you happen to have it, you will have access to the premium version.

The name Adobe Creative Cloud Express can be a bit confusing. It mixes Adobe Creative Cloud with Adobe Photoshop Express, but it is a separate program that mixes the expertise of Adobe software into one simple program.

You may be wondering where this program came from. It seems to have come out of nowhere, but Creative Cloud Express is a revamped version of Adobe Spark, which is now defunct. Creative Cloud Express offers the same features as the previous Adobe Spark, but with more focus on creating social media graphics for creatives and business owners.

Who is Adobe Creative Cloud Express for?

Of course, there’s nothing stopping anyone who isn’t a business owner or creative designer from using Creative Cloud Express. This is a program for those who are not so focused on the input process, they care more about the result of their creative work.

Adobe has a 30-year history of creating design software, and with the rise of other free design software becoming available, a free Adobe product shouldn’t go wrong in your business. You get access to expert knowledge at no cost.

This program works best for those who use graphics for social media posts such as Instagram Stories, YouTube posts, or advertisements. And, much like Canva, Creative Cloud Express has a very intuitive workspace, making it easy for anyone to pick up without prior design software experience.

For the occasional graphics you need to create or modify, Creative Cloud Express gives you the creative freedom to do what you need to do without the time-consuming aspect of downloading software, paying for software, or learning how to use software.

It’s a great tool for anyone who needs to make small changes to an image, such as removing the background, cropping the image, or even saving it in a different format. Why should you have to pay a subscription just to do those little things from time to time?

What can you do in Adobe Creative Cloud Express?

Although Adobe Creative Cloud Express is not an exact replica of any particular Adobe program, there are many things you can do with it that you can also find within other software in the Adobe range.

Using the provided templates, you can easily and quickly create a variety of social media posts, including those with embedded animations or videos. If you want to be more unique, you can design from scratch instead of editing an existing design template

There is a small selection of fonts to use, but if you download them via Adobe Fonts to your computer, you can integrate them as well. Along with your choice of font, there are text animation options as well as standard color and style editing tools

Creative Cloud Express offers filter options to enhance your photos or give them a stylish effect, along with the typical enhancements and adjustments you’d find in Photoshop or Lightroom, such as contrast, brightness, saturation, sharpening, and so on. Although this is not very comprehensive, it is enough to change your photos to match certain design styles.

The free version of Creative Cloud Express even offers a background removal tool — something often only found in premium versions of other software like Canva or Pixlr. It works well, and there’s a rollback feature if you need to correct something, but it’s only available with a premium subscription.

If you plan to use Adobe Creative Cloud Express as a business owner or brand, there is a brand feature built into the software.

While you can upload your brand logo, color and font in the free version, you can only apply brand assets to the design if you have a premium subscription, which makes it pretty useless otherwise. It might be good to visualize branding your designs, but until you pay a premium, it doesn’t seem like much help.

Adobe Creative Cloud Express subscription

Creative Cloud Express is a free service that is separate from the Adobe Creative Cloud subscription. While the free version offers a lot, there is also a premium monthly subscription for $9.99.

You can access a free 30-day trial of the premium version before committing to a subscription. And, as mentioned, if you already have an Adobe Creative Cloud subscription, the premium Creative Cloud Express is included.

Unlike Creative Cloud, Creative Cloud Express premium is offered as a monthly subscription, so you can opt out at any time.

With the premium version, you can edit or restore the removed wallpaper. This tool is great because the free version of the background remover isn’t always perfect, and the ability to change the selection means a perfect result every time.

Being able to apply your branding to your designs is quick and easy with the premium version. One click of a button is all it takes. You can even apply more than one brand, for multiple businesses or uses.

For all your storage concerns, the premium version offers 100 GB of cloud storage, compared to the measly 2 GB of the free version. You can also use Creative Cloud libraries. Share your designs and assets and collect them wherever you log into your account.

A big plus for Creative Cloud Express premium is that you can convert to PDF and export to PDF, as well as many other file types. Even from mobile.

And finally, a premium Creative Cloud Express subscription also gives you premium membership in four other Adobe programs: Adobe Premiere Rush, Adobe Photoshop Express, Adobe Spark Video, and Adobe Spark Page.

These four programs, along with Creative Cloud Express, give you access to much of Adobe’s software expertise at a fraction of the cost of a Creative Cloud subscription.

Include Adobe Creative Cloud Express in your workflow

The premium version of Adobe Creative Cloud Express comes with many benefits, but the free version is still a great tool for any design projects you have. You’ll definitely want to incorporate this software into your workflow, especially for ads, social media, or a bit of creative experimentation.

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