Almost overnight, we’ve seen a massive digital shift in the retail industry. From the changing purchasing behavior of people to transforming the way retailers interact with and serve their customers.
With the rapid pace of change in 2020, retailers have rapidly scaled up their digital operations, expanded their delivery capabilities, entered new markets, and in some cases introduced entirely new e-commerce opportunities. These changes, in combination with the new consumer behavior, will lead to a lasting shift in the industry.
The combination of physical stores with online shopping (omnichannel) was already on the rise, but the pandemic has dramatically accelerated the growth of e-commerce sales. As online shopping is expected to be the fastest growing channel in 2021, retailers are under greater pressure to expand their omnichannel offering. In the current climate, retailers with strong omnichannel services such as online buying, in-store pickup (click and collect) and in-store shipping will not only survive the crisis, they will see that customers will even spend more.
In this free white paper on ‘What has changed in omnichannel retail? In 2020: Everything ‘we explore:
- The rise of online ordering, in-store pick-up (click and collect)
- The challenges of omnichannel retail
- The role of RFID in inventory management
- Tips on implementing an omnichannel strategy
- RFID solutions that suit you
Download the free whitepaper here.
Source: fashionunited.nl by fashionunited.nl.
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