What happens when we dislike a YouTube video? You probably didn’t expect this

Company Mozilla in his new study she stated an interesting fact. On the platform YouTube we can find many types of videos, but not everyone likes them all. That is why we can simply “tell” the application which are not interesting for us. Why does YouTube still recommend us? similar types of videos? Portal The Verge states that the possibility of blocking and disliking videos is to blame, because it does not fulfill its role as it should.

What did the company find out in the study?

The company conducted the study based on the number of users of the platform more than 20,000. The research team found out from the statistics that the possibilities with which we can video to block or remove from history so they are not that effective. This means that even after selecting one of the options, the platform will not stop recommending videos of a similar type. In the best case, the platform reduced the number of recommended videos less than half users, despite tagging the video as uninteresting.

Mozilla tried to make the study based on as much true information as possible. That is why she decided to choose volunteers on whom she will test her assumptions. Survey participants used superstructure for the browser, RegretsReporter. This add-on extends the possibility of “stop recommending” provided by YouTube. Survey participants were randomly divided into groups. Thus, each group sent different signals to the platform, such as I do not like, do not recommend the channel or remove from watch history.

YouTube | Source: Miroslav Schwamberg

What were the survey results?

In this way, the company recorded data from more than 500 million videos. From this data, assistants created a survey 44 thousand a pair of videos that consisted of one video that was rejected and the other video that was the one that YouTube automatically recommended. The two videos were later compared by the team and the main goal was to see how similar the content of the videos was.

A possibility I do not like a I do not care they were not that effective. Their efficiency was only 12% which is a very small number compared to the other two. Just the possibilities do not recommend the channel a remove from watch history they were a little better off. They removed up to 43% inappropriate recommendations.

The survey organizers think that YouTube should take more into account the opinion of users. They should care about what their viewing experience is like. Of course, they should not forget the main one either subject of study and feedback on how people want to spend their time on their platform.

How does YouTube itself perceive the study?

YouTube spokeswoman Elena Hernandez says this type of behavior is intentional. The point is that the platform does not block all videos that even partly they resemble. According to her, the platform does not filter videos according to the topic they relate to. Allegedly, it could have a negative effect on the viewers. She also criticized the company’s study Mozilla. He states that the company does not have enough information about the system that YouTube uses, so he claims that the study is not correct.

Video recommendation system supposedly doesn’t work as stated in the Mozilla study. A possibility I do not care should work on the principle of elimination one specific video. If you don’t want one specific channel to appear in your recommendations in the future, that’s what the option is for do not recommend the channel. Simply put, the platform doesn’t stop recommending targeted videos one topic, opinion or creator.

There are two conflicting opinions about the study

Social networks, such as TikTok or Instagram, are introducing more and more ways to improve the app experience for their users. It’s about improving the algorithm based on their feedback. Even so, people complain about seeing posts they find uninteresting. Becca Ricks participated in conducting research for Mozilla. He says it’s not always clear how the various options for removing a post work. He also mentions the fact that not every platform states the truth about how much they take user feedback into account.

“I think that as far as YouTube is concerned, the platform is trying to do everything to create a balance between engagement and user satisfaction. Ultimately, they create a compromise between recommending content that should motivate people to use the platform and content that users like according to the algorithm.”

That’s how Becca Ricks she expressed for the portal The Verge via email. It also adds that YouTube has the power to determine which of the above options to remove a post or video is right for them the most important a the most effective. According to her, feedback from users may not be as important as many think.

Portal Engadget mentions that the study also emphasizes that YouTube users explained better functions of the controls and also which function to choose based on the situation and requirements. This would give users confidence in what kind of content they will see more often on their profiles.

Source: MojAndroid.sk by www.mojandroid.sk.

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