What happened at the Apple Museum in Prague?

Some of you probably have had the opportunity to visit or at least hear about the Apple Museum in Prague, Czech Republic. I remember my first visit there over four years ago. I was delighted, a great place in the center of Prague, lots of exhibits, Steve Jobs’ personal items and a gem of Apple 1. An Apple fan could not have imagined a better place.

However, the place was shrouded in a hint of mystery from the very beginning. It was not entirely clear who the owner of the collection was, the official information was:

The exhibits are owned by many collectors from around the world who have agreed to donate their private collections.

Then no light flashed in my head, I was too fascinated by this place. Some time later, when I joined Jacek on creating the Polish Apple Museum, doubts arose. I understood that if “some collectors” would donate their collections for a permanent exhibition, they would probably at least be signed. However, apart from a few comments that I had exchanged with Jacek on this subject, I was not very passionate about it.

Until September 3, when the official website of the museum and at all social media information about the closure of the museum appeared. The reason given was the theft of the entire collection by the head of the ART 21 Foundation, which managed the museum. The photo shows a lady with blindfolded eyes and the initials SP.

We visited the museum in Prague. It is completely empty, the reception desk, exhibits, interior fittings and even posters on the walls are all gone. The windows are covered with cardboard boxes. However, there is no indication of theft, only planned liquidation. All elements of the permanent decor have been removed. Admittedly, the Apple Museum has been closed for several weeks, but most fans believed the coronavirus pandemic was the main cause, according to the ads on the windshield. Meanwhile, as you can see, this reason was completely different and the closure due to the coronavirus pandemic was only used to remove the equipment. So much official information.

However, I decided to search further and the further you look, the more interesting it gets. The lady signed PS in the photo is Sandra Pokorná, on Linkedin next to her name there is the position of Chief Executive Officer at Apple Museum Prague. The comments I checked on the Czech Apple pages explain quite a lot of the intricacies of this matter. Unfortunately, they are gone, but luckily, thanks to Jacek, we have saved screenshots.

It turns out that there was only one owner of the collection – the Czech businessman Miroslav Žáček. Mr. Miroslav values ​​his privacy very much and it is very difficult to find information about him. It is known to own several luxury restaurants in Prague. And Sandra Pokorná was often his right hand man in various businesses. She is also the ex-partner of Mr. Miroslav with whom she has a child. There are many indications that the theft of the collection may be part of the fight for a child that they have been fighting for some time. These are very personal matters and I will leave them at this point.

By the way, there are many doubts about the collection itself. There are voices saying that it is not clear how much the exhibits were worth, whether they were working and, above all, whether they were all original. There are many indications that Apple 1 in the museum was only a replica, and there are doubts about other exhibits. Finally, there is a presumption that the foundation managing the museum was a money laundering facility.

However, it is a pity that such a place disappears from the map and I am glad that I had the opportunity to be there. Certainly, the Prague museum is also some kind of reference for Jacek and for me when creating the Polish museum. We have no ownership problems, and the Apple 1 replica is simply a replica. And we look forward to welcoming you to the largest Apple museum in Europe.

Photos: Jacek Łupina

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Source: Wiadomości z MyApple.pl by myapple.pl.

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