What does the process of obtaining a geographical indication of protection look like?

Photo, source: www.topirot.com

Products with protected geographical origin are the best that a country can offer to the market. The label can be waited for years, and quality raw materials, respect for traditional recipes and technology are needed. There are currently 47 agri-food products in Serbia with protected geographical origin. At the beginning of April, Pirot ironed sausage was added to the list of products with protected geographical origin. The famous Arilje raspberry, Futoški cabbage, Srem kulen, Leskovac ajvar, Zlatar cheese also have this label…

About nine tons of full-fat goldsmith’s cheese are produced annually on the farm of Milanka Trtović from Nova Varoš. He explains that the process of obtaining the protection of geographical origin label took three years.

“Protection of geographical origin means a lot to our farm, because we have brought our consumers closer to the product – where it comes from, who produces it and from which heads it was produced,” says Milanka Trtović.

Leskovac ajvar is a favorite in Serbia and abroad. Obtaining protection of geographical origin cost around 150,000 euros, and the producers, they say, had great help in that process from the regional chamber of commerce. These products are increasingly in demand, so the association produces about 50,000 jars a year. However, they warn that the awareness of protection is not sufficiently developed in Serbia, which is why abuses are frequent.

“Between 700,000 and one million jars for sale are produced on the territory of the Jablanica district. Unfortunately, only 50,000 jars are produced by the Association, the rest is produced in the gray or black zone “, emphasizes Milan Petković, director of the Association” Leskovački ajvar “.

With the desire to exchange experiences and present themselves together at events, the producers of ten protected products formed the Alliance Original Serbia. At the end of last year, they launched the project “Dialogue to the original product”.

The aim is to strengthen cooperation between local authorities and producers of products of geographical origin. As an example of good practice, they point out Novi Sad, which has been subsidizing the certification of these products since 2016, for which about nine million dinars were spent.

“The customer can be sure that he got the product he paid for. An authentic product from that area. Also, local communities can benefit greatly from these products, because they can influence the development of these local communities, especially in small rural areas, “explains Mirjana Milutinovic, president of the Association of Producers of Products with Geographical Origin” Original Serbia “.

Source: Agropress


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