What are the keys to the success of the Xiaomi Band, the activity tracker that has established itself on the wrists

If the first activity tracker made in Xiaomi remains relatively recent since it was only released in 2014, its journey remains quite incredible. In less than a decade, the Mi Band has established itself as one of the key players on the market, and with good reason.

The early 2010s marked a real turning point for the activity tracker industry with the rise of smartphones. Now able to monitor most vital functions and follow sports activity in detail, connected bracelets have become essential tools in modern sports practice. It was in 2014 that Xiaomi decided to join the battle with its first home activity tracker: the Mi Band.

Since then, the manufacturer has launched a new model every year, each time refining its recipe to offer one of the most popular bracelets there is. Just take a look at the sales figures: the Mi Band 6 et 7 each sold one million copies a month after their release. A success that is renewed year after year, and for good reason. The Mi Band has many assets that have hit the mark with the general public, to the point of imposing it as one of the key players in the market. A look back at the reasons for the success of Xiaomi’s Mi Band.

2014 – 2022: a constantly evolving bracelet

For its arrival on the activity tracker market, Xiaomi went to the basics and did what it knows how to do best: offer a simple, effective and inexpensive product. The first Mi Band in history comes in the form of a fairly classic silicone bracelet, with a protrusion adorned with three LEDs to indicate the status of the battery.

Able to connect to a smartphone, it uses the home application, Mi Fit, to communicate the data it collects and track activity or sleep cycles (already). A rather rudimentary version therefore, but which nevertheless benefits from a substantial autonomy, and IP67 certification, allowing it to accompany swimmers in their activity.

An extremely solid base that Xiaomi has constantly evolved over the years, adding new features with each iteration that have allowed the Mi Band to remain among the best activity trackers there are:

Le Mi Band 1 // Source : Xiaomi

  • Mi Band 1s: released in 2015, this bracelet improves the formula of its predecessor by adding a heart rate sensor. What to refine the follow-up of the sporting activity;
  • Mi Band 2 : the 2016 version of the Mi Band evolved greatly that year with the addition of a screen controlled by a small navigation button;
  • Mi Band 3 : it was in 2018 that this bracelet arrived on French shelves and with it, improvements galore. The navigation button now allows navigation with gestures (gestures) as the screen increases in size. IP68 certified, providing greater protection against water and dust, it also gains in functionality (weather forecast, training programs, etc.);
The Xiaomi Mi Band 3 // Source: Frandroid
  • Mi Smart Band 4 : unveiled in 2019, with a name change, the Mi Band gains even more functionality. Capable of managing the music broadcast on the smartphone, it can also be personalized more than before. The biggest novelty undoubtedly comes from the addition of a color screen, much more pleasant to use;
  • Mi Smart Band 5 : with this 2020 iteration, Xiaomi continues its work. Larger screen (1.1 inch), gestures more precise, new functionalities and more extensive personalization, the recipe is refined. The Mi Smart Band 5 also changes the situation thanks to a new, simpler magnetic charger system, which no longer requires removing the screen from the bracelet;
Xiaomi Mi Smart Band 5 worn around the wrist
The Xiaomi Mi Smart Band 5 benefits from a sober and discreet design // Source: Arnaud Gelineau – Frandroid
  • Mi Smart Band 6 : the 2021 vintage continues this momentum with some significant advances. The navigation button disappears in favor of a fully touch screen of 1.56 inches. The follow-up of the vital constants also improves with the addition of a sensor making it possible to measure the saturation of the blood in oxygen. A version with an NFC sensor for making payments or unlocking a computer was also put into circulation a little later;
  • Smart Band 7 : available since this summer, the Smart Band 7 comes to refine the formula of its predecessor by improving two points. First of all, the screen, which widens and therefore becomes more readable. Then the battery, which allows this Smart Band 7 to claim an autonomy that exceeds a week.

An activity tracker that can follow you anywhere, anytime

In order to create an activity tracker that best meets the expectations of athletes, Xiaomi has focused on two main areas. On the one hand, autonomy and resistance, on the other, the monitoring of activities and vital constants.

Since the first iteration in 2014, the Mi Band can boast of having significant autonomy. Stabilized around a week on the latest models (which have much more energy-consuming features than the first iterations), it supplements the IP 68 certification to allow this bracelet to be by your side at all times. Sweating, immersion in water, exposure to dust, nothing prevents activity trackers made in Xiaomi from following you.

Exercise tracking on the Xiaomi Smart Band 7
Exercise tracking on the Xiaomi Smart Band 7 // Source: Robin Wycke for Frandroid

This is also the manufacturer’s other workhorse with its Mi Band. The primary purpose of an activity tracker is to… track your activity. Heart rate, sleep, blood oxygenation, menstrual cycles or stress: as much data as the Mi Band is able to provide you with on a daily basis. As to tracking sports activities, it is also extremely complete. The Xiaomi bracelet can track more than 110 different sports activities, but also analyze the performance of your training. What to know the ideal recovery time.

The Xiaomi trademark: almost unbeatable value for money

If you know Xiaomi products a bit, you won’t be surprised to learn that the Mi Band stands out for its affordable price positioning in terms of the features and finishes it offers. Like a large part of the manufacturer’s catalog.

Le Xiaomi Smart Band 7 // Source : Xiaomi

The Smart Band 7, the latest iteration of the Mi Band, is thus offered under the 70 euro mark. A price difficult to beat when you look at its technical data sheet and its capacities. SpO2 sensor, cardiac sensor, 1.62 inch AMOLED screen, XXL autonomy, 5 ATM water resistance: in other words, it has nothing to envy to its rivals, which can sometimes cost up to twice or three times more.

Source: Frandroid by www.frandroid.com.

*The article has been translated based on the content of Frandroid by www.frandroid.com. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!