In the official announcement of the event, which is due to take place on September 14, there is not a single hint of what Apple is going to broadcast. Not in its title, not in the teaser, not in Greg Joswiak’s tweet. And a foggy lake somewhere in the Californian mountains also has nothing to do with either the new generation of the iPhone, or the Apple Watch Series 7, or even the AirPods 3. Everything that the media write about this event is based on them and on the ones suggested to us by their own representations. What everyone already knows about. It would be more correct to say “they think they know”. I hope California Streaming on September 14th will be the first episode of the fall series to show exactly what everyone is waiting for. But what if this is a presentation of something completely different?
Painfully, the motto of the event is suspicious. It is more suitable for presenting radical changes in Apple TV + or Apple Music services. There were no rumors about them, but Apple loves to surprise and amaze. It is unlikely that the main topic of the event will be a powerful Apple TV, an unusual HomePod or their hybrid – there were rumors about them, but for a very long time. May present a stunning new audio streaming video technology and service. Or something from the field of mixed or augmented reality. Last week, there was information about the beginning of testing chips for such devices.
At the beginning of the year, some of the top managers – maybe even Tim Cook himself – opened the veil of secrecy over these chips. These are the most powerful chips Apple has ever developed. Judging by the leaks from Apple in February-March, at the opening of WWDC they were going to convince us that all these realities are insanely interesting and really useful for us. But either the media were too skeptical about these rumors, or the leaks were traps for those who violate the terms of the nondisclosure agreement – it has been quiet since then. Actually, if they wanted to intrigue us, they did it. But I want to see the presentation of the new iPhones, especially since September 14 is the optimal date for their announcement.
Apple presentation on September 14
The motto is ‘California Streaming’, translated as “California broadcasts” or “streams”. Against the background of a sunset or dawn mountain lake, apparently somewhere in California. What does this refer to? According to the tradition established in distant antiquity, either at the beginning of the millennium, or even at the end of the previous one, the motto in the invitation to an event must necessarily contain a hint of some of its themes. The motto should remain unsolved until the presentation, but after it its meaning and connection with something presented at the event should become obvious. There is nothing strange or surprising in the fact that California is broadcasting. Broadcasts. This is the most populous state in the United States, saturated with all kinds of broadcasting and all sorts of streams. Personally, I don’t want to present another service.
Could California broadcasts have anything to do with the iPhone, Apple Watch Series 7, AirPods 3, or in a pinch, Apple TV or HomePod? What if Apple implements technology in some of these devices that will allow them to stream something from California? But for some reason, it seems to me that the motto may not hint at anything. The event will be virtual, the place from which the video with this event will be “broadcast” is in California. Has the tradition changed? Since August last year, Greg Joswiak has been in charge of Apple’s worldwide marketing. The tradition began under Phil Schiller, who, from the same day in August, is no longer Apple’s senior vice president of worldwide marketing. Greg does not see the point in stupid, but offensive, jokes with us? Why not?
What Apple will present on September 14
I wonder what is the name of the lake above which the foggy Apple logo hovers? Maybe the next generation iPhone will be named after him? iPhone Evil Lake Pro Max – Sounds? It is unlikely that there are no large lakes in Monterey County, as far as I know. Or is it in the invitation just like that, without any hidden meaning? Beautiful, moderately mysterious. If traditions change, you can expect anything. Phil Schiller has never announced upcoming events on Twitter. By the way, about Twitter. On Tuesday, it is said to have happened just before Greg Joswiak tweeted the September 14 event, a hash flag for the ‘California Streaming’ event was activated on Twitter.
The most curious found out that the right to use a special icon for the #AppleEvent hash flag Apple reserved for itself until December this year. And not for a few days before and after the event, as before. From which we can conclude that the event on September 14 will not be the only one this fall. TV series again? According to the most widespread version, there will be two events this year. One of them will take place on September 14, according to official information. The second should take place in late October or early November. It seems to be a reinforced version of the M1, and three computers with this chip inside. Like last year – two MacBook Pro laptops with a diagonal of 14 and 16 inches and a powerful Mac mini. But there can be more than two episodes in a show. What can they be about? Is it about the iPad?
Source: AppleInsider.ru — крупнейший сайт о iPhone, iPad, Mac в России by appleinsider.ru.
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