Welcome Brunello, Carlo Cracco testimonial of the 2021 harvest

An egg, symbol of life; in the background the Galleria Vittorio Emanuele, the living room in Milan where the starred restaurant of is located Carlo Cracco. The iconic tile of the 2021 harvest is a hymn to Italian cuisine Brunello di Montalcino, created by Carlo Cracco and unveiled this evening on the wall of the Town Hall of the medieval Tuscan village on the occasion of Benvenuto Brunello (19-29 November).

«Carlo Cracco – he said the president of the Brunello di Montalcino wine consortium, Fabrizio Bindocci – is a symbol of an Italian spirit in the kitchen that has always been the testimonial of our Brunello in Italy and around the world. For the thirtieth tile dedicated to an undoubtedly very interesting harvest, we strongly wanted to reaffirm the special partnership with catering, our historical and natural channel that only last year due to the emergency lost almost 40% of its own in Italy. turnover, for an equivalent of approximately 38 billion euros. Among the innovations linked to the new positioning of Benvenuto Brunello – concluded Bindocci – there is certainly the analysis of the new vintage, starting this year without the indication of merit given by the stars. The judgment on the new vintage is for the first time brought forward to November: hence the impossibility of evaluating a product that does not yet exist. The stars on 2021 will therefore be awarded after a year of refinement, on the occasion of the 2022 preview ».

Icon tile of the 2021 harvest of Brunello di Montalcino (Brunello di Montalcino Consortium)

For the author of the historic tile, also director of the gala dinner, Carlo Cracco: «Eggs have always been an ingredient to which I have always been very attached. Apparently so simple, in reality it contains many meanings: from the meaning of life, of birth to the image of the perfection of perspective. Over the years, I have worked a lot in the kitchen trying to create value around this special ingredient which is not just a small part of many preparations but can be a great protagonist on the table ».

An evaluation on the harvest – and not on the wine – was presented today by the oenologist Maurizio Castelli and the agronomist Massimo Achilli, according to which the Brunello 2021 will be able to express a very high potential, with important differentiations compared to the previous vintages. For experts, 2021 will be a “good year” because the Montalcino producers have been able to manage, from the field to the cellar, the ongoing climate change even in this perfect microcosm for wine. After a very hot March, which anticipated a budding of the vines abruptly interrupted by the April frosts and the subsequent summer drought, the ripening course of the vines of the 2021 vintage is back to normal.

Carlo Cracco, ambassador of the Lombardy Region for Expo 2015, is today president of the non-profit association Maestro Martino, whose main objective is to promote signature cuisine and the excellence of the territory. Since 2018, the Cracco Restaurant has moved to the Galleria

Vittorio Emanuele II in Milan in a 1200 square meter venue with over 2500 labels. In Montalcino, 11 tasting days are scheduled with 119 wineries to baptize the Brunello 2017, the Brunello Riserva 2016 and the Rosso di Montalcino 2020 together with winelover and operators. On November 22, 85 sommeliers from haute cuisine are expected for the tastings.

Brunello is the best known wine by Italians

Brunello di Montalcino is the best known wine among Italian consumers, with a reputation of 67% and ahead of battleships such as Prosecco, Chianti and Chianti classico and Montepulciano d’Abruzzo. This is the verdict expressed, on the occasion of Benvenuto Brunello (19-29 November), by the annual report of Wine Intelligence made on a representative sample of consumers from the Belpaese. The survey – said the president of the Brunello di Montalcino wine consortium, Fabrizio Bindocci – returns a result that is not at all obvious, considering that our wine represents less than 0.2% of the national annual production and is the denomination that expresses less volumes among the top 20 in the ranking. The result is a recognition of the quality and strength of a collective brand that until now we believed to be stronger abroad than in Italy.

According to the analysis of Wine Intelligence, the typical consumer of Brunello is mainly women, from Central Italy, aged between 35 and 54 years, with an average income that exceeds 50 thousand euros, with a good propensity to buy online and wine lover. In relation to knowledge, the purchase conversion rate is 15%. Regarding the degree of notoriety (67%), Brunello wins over competitors both among males (68%) and females (66%) and is already in the lead among consumers for 35-54 years (65%), while dominates aged 55 and over (73%). The geography of knowledge rewards Central Italy (70%) and the North (69%), where however it is surpassed by Prosecco (71%).

Benvenuto Brunello, which started today with 2 days reserved for the national and international press, made its debut with a new format in the unprecedented autumn location on the occasion of its 30th birthday. In Montalcino, 11 tasting days are scheduled with 119 wineries to baptize the Brunello 2017, the Brunello Riserva 2016 and the Rosso di Montalcino 2020 together with winelover and operators. Brunello di Montalcino Docg has an average annual production of about 9 million bottles; of these, 70% are destined for abroad.


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