Weekly audiences: SIC and TVI separated by 0.6 percentage points – Meios & Publicidade


In the last week, daily TV consumption per individual suffered a drop compared to the previous week, now recording 5h14m per individual, which represents a decrease of about five minutes.

In the audience share accounts, RTP1, SIC and TVI reinforce their share to a greater or lesser extent, while the paid offer and the Others item show the opposite trend. Thus, RTP1 rises to 10.2% of share, SIC rises a tenth to 18.8% of share, while TVI rises slightly more and reaches 18.2% of weekly share, approaching SIC, from which it is thus only 0.6 percentage points away. In the opposite trend is the Cabo offer, although with a minimal decrease, now has a 35.2% share, with Others (which includes time shift viewing, streaming and video/games) falling more significantly and staying with 15.1% share this week.

In the table of the most watched paid channels of the week, there are again changes in the podium and some re-entries. In leadership, CMTV remains highlighted, but this week SIC Notícias rises and returns to the second position, as well as Globo, which completes the podium of the week. In the following positions are Fox and Hollywood, followed by the TVI Reality channel, which remains in sixth position. In the remaining places are TVI24, Fox Movies, which is back in the Top 10, the children’s Disney Channel, and Fox Life, which is also back

In the top most watched programmes, the first positions go to national fiction, with the soap operas Amor, Amor by SIC and Festa é Festa, by TVI, occupying the first two places, in a final stage of the respective first seasons. The following places belong to SIC contents: Jornal da Noite: Autárquicas 2021, Jornal da Noite and Isto é Gozar com Quem Trabalhar – Pre-Autárquicas/Special. In the cable’s most watched table, the leadership belongs to Golos/Benfica x Boavista, followed by CM Jornal 20H, Autárquicas 2021 and Jornal 7 all from CMTV. Globo’s soap opera Caminho das Índias closes the top 5 of the week.

Fonte: Data Insights/Havas Media Group


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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