Weblog: The gentrification of the A-segment

There is already the first advertisement on Facebook. The Volkswagen Up!, from 17,100 euros! At first I naively think that they put the e-Up on sale, financed by the importer out of his own pocket with a generous promotional bonus. After all, the sector does not have to rely on the pot of state subsidy for the private purchase of new EVs; it has already been emptied for this year. It could have been, and it is indeed true that you see importers and dealers stunt like crazy with the fiscally less interesting plug-in car. Nissan, Hyundai and Renault are currently giving away models with six to ten grand discounts, unbelievable. On-topic: this is really the price tag for the smallest petrol-powered Volkswagen. Seventeen grand and then some for a one-litre three-cylinder combustion engine, 65 horsepower, zero towing weight and an acceleration from zero to one hundred in 15.6 seconds. Don’t think it comes equipped with crocodile leather and gold door handles for that money. These are today just the prices for the better A-segmenter. The energy labels B or C, the BPM, the equipment and safety levels ?? they all go into the blender of the Great Vicious Circle. A more luxurious Up! R-Line goes with multifunctional steering wheel and sixteen-inch Triangle Black wheels over twenty. And the email? Today it starts at 26,490 euros, including the always incomprehensible item ‘roadworthiness costs’, here at a raison of a ridiculous 1060 euros. Just check the competitors right away. It’s hard there too. Although: you still have an Aygo for 13.5 with air conditioning. At Hyundai, the damage also seems to be not too bad. An i10 for 13,135 euros including 500 euros ‘smart bonus’, whatever it means, is a good offer for a nice spacious car. Just read the small print before you breathe a sigh of relief, because exclusive air conditioning and multimedia screen. For that you have to take the Comfort and it is already over 15. Furthermore, Hyundai does not juggle very transparently with four- and five-seater versions. The five-seaters with extra headrest and seat belt will cost you three thousand extra on all trim levels. To say the least, the difference seems pretty significant to me. The Kia Picanto? From 14,995 euros, including air conditioning and delivery costs, but without turbo. The price list peaks at a solid 21,495 euros for the 1.0 T-GDI in five-seat configuration. Just like the Korean sister brand, Kia has a solid update for a fictitious extra seat. Good as he is, it’s still exorbitant for a city dwarf. Conclusion: the A-segment has moved up to the price range between 15 and 20,000 euros without any social fuss. While, one, the incomes of the target groups have not grown. While I always thought, and still believe, that 15,000 was a natural upper limit for these kinds of cars. The bills for electric little ones will soon be even higher, a development that also worries car manufacturers because it is difficult for them to offer competitive battery technology for less. That is bad news for the A-segment and the modest motorist who used to have it. You could say; nobody buys those cars, everyone goes for private lease. Could be. But that doesn’t make it better, rather worse. Lease customers are unburdened until their contract expires and they do not see a penny from the car that they have paid off in full for someone else. So they have lost much more than those tempting monthly payments alone. Meanwhile, DHL is purchasing 400 electric vans with a state subsidy of thousands of euros per bus, free money for those who already had it. While purchasing power is rewarded extra, the low-paid pay for their tight purse. It really can’t.

There is already the first advertisement on Facebook. The Volkswagen Up!, from 17,100 euros! At first I naively think that they put the e-Up on sale, financed by the importer out of his own pocket with a generous promotional bonus. After all, the sector does not have to rely on the pot of state subsidy for the private purchase of new EVs; it has already been emptied for this year. It could have been, and it is indeed true that you see importers and dealers stunt like crazy with the fiscally less interesting plug-in car. Nissan, Hyundai and Renault are currently giving away models with six to ten grand discounts, unbelievable. On-topic: so this is really the price tag for the smallest …

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Source: AutoWeek by www.autoweek.nl.

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