Weather-responsive billboards

REGION – SEAT has launched the first automotive campaign to use real-time triggers. This innovation was offered by the Croatian outdoor company Go2Digital, and SEAT adapted its advertising messages to the time of day, ie weather conditions.

So when the sun is on, on billboards all over Zagreb, you can see the SEAT message “Always on the sunny side with SEAT. And in the right lane with the Lane Assist support system. “
In an hour, when the spring rain starts, the same advertisement will appear on the same screen with a new visual solution and the message “After the rain comes the sun”. Until then, SEAT rain sensors help you drive. ”

SEAT, MinusMinus Agency and Go2Digital have decided to take advantage of the opportunities provided by modern technologies, not only in the Zagreb area, but from Osijek and Varaždin, through Rijeka and Zadar, all the way to Split. Creative solutions have been prepared, except for sunny and rainy weather, and for the situation that only dark and strong clouds follow us.

“Outdoor advertising, and especially digital out of home, has become an integral part of our strategies and media plans for clients. In campaigns, we always try to adjust the display of the message on each channel in order to emphasize visibility and efficiency. That’s why we always try to come up with specially tailored creative solutions and ideas for Go2Digital channels. But for these ideas to really come to life, we need clients who are willing to be innovators and be the first to put them into action. We are very pleased that SEAT has recognized the contextual potential of this simple but communicatively effective campaign, “said Domagoj Davidović, creative strategist and partner at MinusMinus Agency.


Source: Marketing Mreža by marketingmreza.rs.

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