Wear from Rotterdam is known for transforming second-hand sneakers into a new pair of shoes. Wear wear reduces CO2 emissions and reduces the mountain of waste within the fashion industry by giving sneakers a second life. The Rotterdam start-up continues this idea in a pre-loved clothing line.
The clothing collection bears the name ‘Fuck New’ and consists of 75 unique T-shirts in various colors and sizes. Some shirts still contain logos from other brands, writes Wear, because these are second-hand shirts. Consumers can purchase a shirt for 24.95 euros. The ‘Fuck New’ collection is available from May 11 via the webshop.
It is not the first time that Wear has launched a merchandise collection. In April 2022, a collection was published in collaboration with artist Reinier Landwehr. That collection was made from PETA-approved and GOTS-certified organic cotton. “We noticed that it was not entirely in line with our mission,” said Pim Roggeveen, co-founder of Wear, in the press release. “The ‘Fuck New’ collection is more sustainable than a new shirt, which fits seamlessly with our aim to make sustainability accessible.”
Source: fashionunited.nl by fashionunited.nl.
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