“We will never leave the smartphone market”!

H Huawei from Vienna of Austria at an event from… «old“, He essentially wanted to” shout “in all directions that despite the adversity, in no case is he going to throw white towel in the smartphone market. For this and Huawei nova 9 is a device, which attempts to perform one again “Call” (a kind of dynamic reminder) to the consumer public, featuring a range of attractive features originating from the DNA of the well-known company. In the context of the presentation of nova 9 (you can read our review here), we had the opportunity to watch closely his press conference Derek Yu, President of Huawei in the field of consumer appliances for the regions of Central Eastern Europe and the Nordic countries, Turkey and Canada.

Mr. Yu answering the questions media representatives from all over Europe, analyzed Huawei’s plan and focused on future stating several times during press conference, that there is no the slightest case Huawei to leave the smartphone market. In a related question, which had to do with nova 9 and what are the main ones advantages of the new mid-ranger against the competition, Mr. Yu stood by his uniqueness design, but also in the high technologies that frame of the camera, while in terms software referred to EMUI and the ability for the user to connect many different devices, which communicate with each other seamlessly. At the same time, as nova 9 pointed out, it is a device, which is addressed to “Younger generations”, to new users who “thirsty»For content creation and quality in their mobile photos.

A “Hot” question Mr. Yu was asked to answer why there is no possibility of 5G in nova 9. Responding honestly, the Huawei executive stressed that the American sanctions prevented to a large extent the possibility of concluding collaborations concerning the disposal 5G chipsetsHowever, as the Chinese technology giant announced, it is in discussions with both Qualcomm as well as with Microsoft and for that on early 2022, Considers that problems with the availability of 5G chips will be resolved (even commenting that there is a solution for 5G in its devices, but which it can not reveal now). In fact, the significant executive of the Chinese company does not seem to worries particularly as it considers that 5G has not yet expanded so much to European continent, believing that the 4G “endures” and it is more than enough for users.

At the same time, in a question concerning future intentions of Huawei in the category of high-end devices, Derek Yu characteristically stated that the release of the nova 9 does not mean that Huawei will “forget” the premium users, which is why it intends to continue to deal with the highest layers of the market, which means that we will see new devices in the P and Mate families in the near future. In fact, at her Mobile World Congress Barcelona at the end of February, Huawei prepared a very good one for us foldable “surprise”.

Also, for Mr. Yu, Huawei has a lot of challenges ahead of it and in different product categories starting with wearables and smartphones and ending up on PCs and storage despite the fact that they exist intense difficulties, the Chinese tech giant has the “know-how” to deal with even the most difficult situations. After all with a installed user base of Huawei Mobile Services (ΗMS) which currently exceeds the European continent 42 million, can only look to the future with more optimism. It is worth noting that for the markets in which Mr. Yu is responsible, the Chinese company in terms of sales is growing rapidly reaching 90% στα wearables/smartwatches, the 75% στα headphones and 19% in its category PC. Finally, to our question as to whether Huawei intends in its immediate plans to focus more on the world of mobile gaming with the release of a exclusive device on mobile gaming. Although Mr. Yu admitted that mobile gaming is an exceptional one profitable market, however at the moment there is no one plan from Huawei for the release of one gaming-specific smartphone in the footsteps of competition.

Although much remains to be done for Huawei to claim it crown of the leading manufacturer of smartphones and reach its old levels, nevertheless there is both the will and the fist and especially the technological talent to star again. And sometimes the above features are more than enough…


Source: Digital Life! by www.digitallife.gr.

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