A record level of app marketplaces was reached last year in terms of both the number of apps downloaded and the total spending through apps, reveals App Annie’s overall from the analysis. According to the research firm, a total of 218 billion times in 2020 users downloaded an app on their mobile, an increase of 7% year-on-year. At the same time, the level of spending increased significantly more than this, by 20%, reaching $ 143 billion. The research also reveals that Android users alone spent a total of 3.5 trillion minutes using apps last year.
In parallel, an important trend appears to be reversing in several countries in 2020, with a significant proportion of users spending more time using mobile apps daily than watching TV – a trend reversal in both developed and developing countries last year, including the United States and Brazil. , China, India, Germany, the United Kingdom and France.
In addition, the use of applications and the popularity of content consumption through applications has increased significantly within all age groups, although it still varies, and different demographic groups have used / prefer to use different applications. Thus, the pandemic did not fundamentally change the trends in this area, but it is estimated that it accelerated the adaptation processes by 2-3 years.
Meanwhile, investor capital has also flowed into the industry, so companies interested in the mobile industry were able to enjoy about $ 73 billion in capital support last year, which is slightly lower than the 2018 record of almost $ 80 billion, but still up 27% year-on-year. meets – stands in the report.
In terms of the nature of the applications, collaboration platforms for business and educational purposes, such as Zoom and Google Meet, were stored last year. In terms of downloads, TikTok achieved the largest increase last year – 325% – which is well on its way to reaching an active user base of 1.2 billion this year. The top list, based on the number of active users, was overwhelmingly dominated in 2020 by the Facebook group, whose four platforms (Facebook, WhatsApp, Facebook Messenger, Instagram) took the top four places in the top list.
Users spent most of their money last year through Tinder, with TikTok in second place and YouTube in third.
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