We pay hundreds of marks for barcodes instead of buying them online for a pittance

22.06.2022. / 16:18

BANJA LUKA – Although barcodes can be bought online for less than one mark per piece, domestic entrepreneurs, probably in ignorance, still buy them at prices of 500-600 marks for a package of about 50 pieces for a period of one year.

FOTO: Rawpixel

Interlocutors of the portal CAPITAL argue that the barcode is not mandatory at all nor is its assignment regulated by any law. It is an accepted business standard for product labeling that is also delivered to the seller for easier borrowing and sales tracking.

According to Vladimir Marić, a mentor for business hubs and economic expert in sales in the consumer goods industry, this mark is unjustifiably expensive in BiH from 500 to 600 marks a year for packages of about 50 barcodes, especially when you keep in mind that they are these tags are available online at very low prices.

“Barcodes can be bought online, there are a really large number of sites that sell them. For the small businesses I work with, this is a huge expense, especially when they are starting out. It’s too expensive for them, and I don’t see a basis for such expensive barcode prices or any subscriptions. What did they get for that money besides barcodes? Nothing. In fact, they could get a huge number of barcodes for that money. “Maric explained.

He says that it is clear to everyone who produces some goods and their variations how much they are exposed to when they buy barcodes from official companies in BiH.

Each product variant has its own barcode

“Each variation of a product must have a separate barcode. For example, if you sell three types of juice: apple, beet and carrot juice, in three different packages of two decilitres, half a liter and two liters, you should have a total of nine barcodes. If you send the product to supermarket chains, you must pack it in a transport package by type and assign a barcode to each box. When you add it up, you have to have 18 barcodes for nine different juice packs – one for each product, and one for each carton containing 20 products. ”he explains.

He explains that the barcode marked 387 is being forced, because it means “the country of origin of the product”, but there is no basis for that either, because it only shows that these are goods packed in BiH.

What is a barcode?

The barcode is the unique identification number of each product.

In order to sell a product on the market either through wholesalers, ie companies that will sell products to other companies, mostly wholesale, or retail, in supermarkets and specialized stores where consumers buy, it is necessary that the product has a barcode.

It is a series of parallel lines of different thicknesses that are used to identify products.

A barcode is needed so that records can be kept of items and stocks in stock, and the shop selling the product can receive it in its warehouse, assign a price to it, and then sell it at the checkout.

“You can import biscuits from wherever you want and pack them in BiH, buy this overpriced barcode and mark the packaging. According to the information we received by phone, for one of our small businesses it was necessary to pay 200 KM to join the association, then 300 KM annual membership fee, and approximately 50 KM for 50 bar codes “Maric explained.

The owner of the small business “Kesa” doo Sarajevo, which makes clothes and accessories from recycled bags, Naida Pandžić, says that she was surprised when she heard how much money she would have to spend on barcodes, when she first made labels for products.

“When I first made labels for our products, I received an offer for 387 barcodes, which was around 550 KM for 50 barcodes, with the obligation to pay an annual subscription of around 300 KM. Then, in a conversation with my mentor, I learned that 387 codes do not guarantee the origin of goods at all, and that equally valid barcodes can be purchased online for only 50 KM for 50 barcodes without the obligation of any subscription in the future. So the codes remain the permanent property of my company. I still use these codes on my articles today without any problems. “she explained.

Cheap on the Internet, sometimes even free

She says that entrepreneurs must be especially careful where they spend their money, in order to survive and run their business.

“It is obvious that others want to make money on us even where we do not need their services at all. There is an alternative to every solution, including expensive barcodes. ”she says.

Barcodes from the Internet do not have the code 387, they are unused codes from other markets. In this case, barcodes are much cheaper, especially if you buy a larger number.

Thus, 50 codes cost 1.36 KM per code, and for a quantity of 200 pieces, only 0.86 KM per piece. Codes are paid online and arrive by email within minutes. When they arrive, they are entered in the records, and the visual part is printed on the packaging and packing, and stated on the price list of the assortment,

The company that sells barcodes in BiH, GS1 from Sarajevo, states on its website that it is an international organization based in Brussels and which has been working for three decades on designing and implementing systems of global standards used in the supply chain.

They also say that they provide a basis that enables products, services and information about them to be exchanged efficiently and safely, for the benefit of companies and a better life for people, every day and everywhere. GS1 standards play an equally important role for both manufacturers and consumers.

Our questions about prices and services, and the dilemmas of businessmen in GS1 could not be answered until the end of writing this text. A kind lady who answered the phone said that the answers will probably be by the end of the week, but that the holidays have started and we have to wait.

CAPITAL: Andrijana Pisarevic


Source: Capital.ba – Informacija je capital by www.capital.ba.

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