“We did not know how to get out of it”: this is how the young entrepreneurs managed to escape the corona

Small business for man Big business for humanity: Guy Hellerman, Dean Raichel, Shlomi Yehiav and Omer Mizrahi, along with other partners, were sure they were going to tell a new story on Dizengoff Street in Tel Aviv. After much effort, fundraising, loans and design and conceptual craft work – they opened the restaurant bar they dreamed of setting up, in an attempt to put it in the mainstream heart of Central Street. But, within a few weeks, with the eruption of the corona, the sweet fantasy built over time became a nightmare.

A few weeks before the closures and restrictions were applied, the young partners opened the coveted business – ALIBI. “We took out loans and invested a lot of work and money in the business. The process was not easy. When the corona arrived, we did not know how to get out of this situation,” Hellerman said. Luckily for them, there are good people in the middle of the road.

Prof. Amnon Amusement, Former Mobilai CEO, and his wife Anat Shashua, set up the “House for Social Solidarity” project as early as October last year, in the midst of the Corona period, and lifted the glove to help those young entrepreneurs such as Hellerman and his friends. Small (which are a major part of the Israeli economy), affected by the great economic crisis.

The two do so while awarding grants worth NIS 50,000, in order to re-grow damaged businesses. The businesses supported by the amusement couple’s venture are those that on the one hand did not hold savings for the rainy day, and on the other were not recognized by the state as active, In order to be supported by the state, in fact, the venture turned to those businesses that “fell between the cracks.”

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What sets the venture apart from many is the manner of the selection process. Those who chose the businesses chosen were none other than the business owners themselves, in the belief that every business knows best for its friend. social solidarity. Each business registered anonymously for the venture, and after other business owners read the story of each business owner, they were able to choose the most appropriate in their eyes to receive a grant. The venture, which is actually run by Inbar Shashua and Adi Aton, arose from the belief that it is the mutual paragon that will grow the business anew.

Inbar Shashua and Adi Aton (co-CEOs at the House of Social Solidarity) were hosted by ALIBI (Photo: Assaf Carla)

Solidarity as a basis or goal?

It is worth noting that in the end, solidarity has become the goal, not just a means of support in times of crisis. The special venture did not end with receiving the grant, but went on to an active Facebook group, where one can see collaborations and mutual help between businesses in different professional fields. In addition, additional programs are planned for joint work and the encouragement of small businesses.

To date, 2,326 businesses have won and received the grant, including the ALIBI restaurant which ran into difficulties when it opened. No doubt the corona year was difficult, and many reached a state of daily economic survival, others were forced to change their lifespan from end to end. At the same time, the corona year has led to mutual help and contribution to those who have struggled. The grant of the House of Solidarity has led to social change, and has contributed to many businesses re-growing and continuing to exist.


Source: Maariv.co.il – כלכלה בארץ by www.maariv.co.il.

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