Watch: The snack collaborations in pictures

Croquettes, pizzas, burgers; not items that you would directly link to fashion. Yet it happens more and more often that snack brands and fashion brands join forces for limited or long-term collections. FashionUnited lists them.
Image: Pizza Hut Tastewear, via Pizza Hut

Pizza Hut streetwear collection: ‘Pizza Hut Tastewear’

American pizza chain Pizza Hut is launching a collection of streetwear this summer that includes a tracksuit, t-shirt, flip flops, a jeweled pepperoni necklace and a cup, all in the company’s classic red and white colorway. The drop will be available exclusively at with prices ranging from $9.99 ($8.50) to $99.99 ($85.00).

Image: ZEB, Mora

ZEB x Mota: Deep-frying couture

A collection in which deep-fry snacks are in the leading role, that seemed like something to ZEB and Mora. The two launched a summer collection of t-shirts with prints of bitterballen, frikandellen, but also the Cora van Mora should not be missing in the collection. The T-shirts are available in all ZEB stores and on the website. The men’s shirts are available for 34.99 euros and the women’s shirts 29.99 euros.

Beeld: America Today x New York Pizza

America Today and New York Pizza launch loungewear collection

The Dutch America Today and New York Pizza are joining forces for a limited edition collection of loungewear clothing. The loungewear capsule collection consists of t-shirts, sweaters, hoodies, joggers and socks, featuring the names of New York neighborhoods and other symbols of the city intertwined with the word ‘pizza’ or simply a big ‘P’. The collection comes in dark green, white and black, a fusion of the brand colors of America Today and New York Pizza. The items are available online and in America Today stores in the Netherlands, plus the branch in Leuven. Prices range from 4.99 euros for a pair of socks to 49.99 euros for a hoodie.

Image: Pockies

Pockies underpants with your burger

Rapper Willie Wartaal launches the ‘burger with a side of boxers’ in collaboration with fashion brand Pockies and restaurant Fat Phill’s. Anyone who ordered the artist’s burger via Thuisbezorgd in March was given the choice at checkout to order a clean boxer as a side dish. which is designed with a special pattern from Wartaal. The underpants have two side pockets, which Pockies is known for. “The hamburger is on your lap for 13.50 euros and the boxer shorts can be added as a side dish for 19.99 euros,” according to the press release.

Image: Chipotle

Chipotle launches clothing collection dyed with avocado seeds from restaurant

American restaurant Chipotle Mexican Grill last summer launched a responsible clothing line made from organic cotton, and accessories available exclusively to Chipotle Rewards members. The collection consisted of clothing dyed with upcycled avocado pits from the restaurants, and unisex designer clothes. All profits from the collection went to organizations that focus on making fashion or agriculture more sustainable. The collection includes subtle branding details like avocado-lined denim jackets or more daring options like customizable graphic t-shirts, where fans could choose their ingredients just like they do in the restaurant.

Image: Febo

Febo’s Haute Friture limited edition collection

Last but not least, Febo should of course not be missing from the overview. The Dutch snack bar chain launched a limited edition ‘Haute Friture’ collection several times. The first collection launched in 2017 and was largely sold out within a day. The first collection included t-shirts, shorts and flip flops in white and red, and featured the signature F of the Febo logo. After this, the snack bar launched another festival collection in collaboration with rapper Maradonnie, and a winter collection in which darts player Raymond van Barneveld was allowed to take on the role of assistant saint. A fixed range of Febo clothing has now been included on the site of the snack bar chain.

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