In the past year we have seen a huge shift from offline business to online business. And yes, we had little choice. Only I believe that this is just an acceleration of a process that was waiting for us anyway. But what are the best revenue models if you want to earn money online?
Jeanet Bathoorn and Petra Iuliano help you out with their book the 11 best online revenue models (affiliate). An inspiring book for knowledge entrepreneurs who want to build an online income stream with their company. And they also believe that this is how you make your company future-proof. That’s why I’m sharing a tip of their veil in this article. Your online success does not only lie in a good earnings model!
3 valuable online revenue models
You are probably reading this article because you have an online revenue model yourself and you wonder whether it can be even better, easier or more profitable. Or you don’t have an online revenue model yet, but you want to learn more about it. Below I share 3 valuable models from Jeanet and Petra’s book.
1. Online membership
An online revenue model that is currently quite popular: an online membership. It is a great way to connect customers with you for a longer period of time. It means that customers purchase a subscription from you. After the customer’s first payment, the customer gains access to an online environment that you continuously feed with new information.
Something to keep in mind: people often pay per month. This can also mean that you are not sure of your income if the membership can also be canceled monthly. That is why it is wise to think carefully about the duration of the membership. For example, you can also choose to ‘oblige’ people to purchase for at least 3 months or six months.
2. Online program
Another way of sharing knowledge online is to set up an online program. Here people buy a full one online training on a specific topic. While in a membership you have a lot of freedom to add new things every month and surprise people, with an online program you want to give people complete clarity about what they are going to learn. After purchasing an online program, you release your modules with knowledge little by little, enabling you as a coach to guide people through the program on your way.
Online programs today are sold in many different ways: with and without guidance. The more intensive the guidance, the more expensive an online process can of course be. This makes it easy for an online program to serve as a fully-fledged revenue model.
3. Affiliate marketing
One of my favorite online revenue models is affiliate marketing. You can organize this in various ways. Consider, for example, a webshop with affiliate products. You collect products from multiple web shops and send people to the supplier via your site. If they then buy something, you will receive a percentage of the order (commission).
Petra and Jeanet’s book contains a fine example of ‘Darwin on the Job’. This is a digital platform with online training courses. With their affiliate marketing, they ensure that trainers are able to promote their training outside the platform. The trainers then receive a nice fee for every new customer. A win-win for both parties: more customers and more income.
But there’s more!
Of course I cannot share all the great online revenue models with you here, because then you would no longer have to read Petra and Jeanet’s beautiful book. But I would like to let you know that the book contains eight other valuable revenue models. Think of dropshipping, influencer marketing, making money with software, podcasts and virtual retreats.
Online success is not just about your earnings model
People often think that earning online is a trick. That you do it ‘just like that’. But if you have already tried to set up an online revenue model yourself, then you have probably also noticed that it is very strategic. You have to think carefully about what you are doing and be distinctive. More and more online products and services are coming onto the market.
Earning online therefore largely depends on marketing. And in order to convey your marketing well and convincingly, you have to fully believe in abundance and in yourself. That is precisely why I think it is so good that Jeanet and Petra also include that part of business in their book ‘The 11 best online revenue models’.
Believe in abundance
In the book you will find 11 universal ‘Laws of Abundance’. This has everything to do with spirituality. This makes the book just a bit different from other books. You may have heard of the Law of Attraction, which tells you to expect success and then to attract it by taking action. Or what do you think of the Law of Giving? Too many people are still in the process of receiving instead of giving. While you receive more by giving, according to this law. And so there are 9 other Laws of Abundance in this book to inspire you.
Definitely a part that you should appeal to and that you should be open to. But I especially want to challenge you, if you are not into spirituality, not to skip these ‘laws’. Petra and Jeanet deal with it very soberly and perhaps there is something that you can relate to. Even if you are only looking for a good earnings model. 😉
Work on your mindset
They also share 11 mindset tips and tricks. For example, how you can increase your commitment to yourself and your success by getting started with the model is Fogg. If you want to design commitment, Fogg gives you seven steps:
- Get clarity in your desire for commitment.
- Research which behavioral options you have and know about.
- Choose the behavior that suits you.
- Start small.
- Find the right prompt.
- Celebrate your successes.
- Repeat, solve challenges and expand.
These steps will show you that you can make a new habit easier by minimizing the habit and removing unwanted triggers. So do you want to exercise more to lose weight? Start with 1 minute of exercise and slowly expand. Celebrate it every time you implement your new habit. And remove the things that keep you from your new habit. For example, stop buying chocolate.
In other words: a very complete book about online business, so that you are able to successfully earn money online. Precisely by also working on your mindset. Because with only a good earnings model you are not there yet!
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