The market has been changing and adapting to new business models that consumers want. If until recently advertising was a problem for many, today it is the way to get more. This can be seen now, with a TV that has been introduced that is free. Yes, it costs zero, if you agree on 2 not very small details.
Want a free TV? there is a solution
At a time when privacy and the protection of user data is a recurring theme, it is curious to see Telly’s proposal. They have a TV with 2 screens that is completely free for its users, from the moment of its purchase.
This is a proposal created by Ilya Pozin, known as the co-founder of Pluto TV. It is a 55-inch TV with 4K resolution and HDR technology, with a second screen dedicated exclusively to advertising. It even has a surround sound bar and even a built-in camera for making video calls and using home apps.
Telly revealed its unique proposal
This is a TV that pays for itself through advertisements and the collection of user data to display them. The main difference with other ads displayed on Smart TVs is that they go to the second screen where there will also be widgets with various information. This proposal also comes with a free Android TV dongle.
But there’s more to television than pay ads. There is also data collection that Telly explains in its viewing policy and data, which reveals that it can “collect and compile information about the audio and video content that is viewed”. Also “the channels seen and the time used will be used”, together with how they “interact with the device”.
Advertising and data collection, made simple
Anyone who does not comply with these requirements will be penalized. This will either return the TV or have the associated credit card charged approximately $500. Telly TVs will be available this summer in the US. The company already opened reservations for the first 500,000 free devices.
It is curious to see how this business model will work and how it will (or will not) succeed. Advertising is already a constant presence in free apps, being supported, now making the leap to the physical world, especially on a TV, something of weight.
Source: Pplware by pplware.sapo.pt.
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