Nikola Jovanović, director of the company Balkanstarter, which they own Walking billboards, especially for the Marketing Network, talks about OOH novelties on the Serbian market, but also about the advantages of advertising on walking billboards.
Walking billboards are a novelty in our market. What is it really about?
That’s right, a complete novelty in OOH advertising. These are billboards that the promoters carry on their backs as a backpack, the billboards are made of ultra light materials and have LED lighting. It all started in America and has so far spread to several countries around the world. A great opportunity to take communication to a higher level between the brand and consumers.
What is the difference between walking and regular billboards on the streets? What are the benefits?
You can activate walking billboards anywhere, for example if you have an opening of a store, you want to announce promotions or it is a question of brand awareness, walking billboards serve to convey your message in these situations. It often happens that there were no static billboards in the vicinity of a client’s shop at all, so walking billboards played an important role there. Our great advantage is that it is the most important, everyone turns to us, the percentage of visibility is huge, especially in pedestrian zones such as BW promenade, Knez Mihailova, Kalemegdan, Zemun quay and many others, where people come to walk, rest and where they are. consumers are more interested in stopping and looking at what it is all about.
Why should brands take advantage of the advertising potential of walking billboards?
First of all, to intensify your offline campaigns in pedestrian zones, you, for example, do not have any billboards on the BW promenade, and the concentration of people is huge. Companies and their agencies should take advantage of just that, a huge frequency of people who don’t look at phones, don’t pay attention to traffic and crowds, don’t rush home or to work. Of course, our billboards are not only noticed in pedestrian zones, but anywhere, precisely because we are different, we are mobile, we move and it is almost impossible not to look at us.
Can we expect some novelties when it comes to walking billboards next year?
Absolutely, on the existing billboards, we will change the printing material itself, it will be much better color and will have an LED effect, and we are also making additional billboards. We are also preparing drone advertising in cooperation with the PRDC company, so everything that is different and one step ahead of time, you can expect from us.
Let me just add that all agencies and companies that call by 31.12.2021. have a 10% discount on all our service packages that they can take advantage of next year. Appointments are free. See their page for more information www.hodajucibilbordi.rs
Source: PORTAL by marketingmreza.rs.
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