It was a car for connoisseurs, individualists and enthusiasts: Volkswagen launched the Phaeton on the market 20 years ago. From 2002 onwards, the luxury sedan has fascinated with its confident, calm and collected character, excellent comfort, high-tech features and impressive build quality.
Volkswagen took its first steps in the luxury car segment with the Phaeton and immediately proved that it is at home in this premium market. The Phaeton acted as a shining star that benefited the entire brand and paved the way for other high-end products such as the Touareg and Arteon. Its farewell came in 2016 when the brand’s board of directors decided to scrap the sedan in favor of a systematic realignment with a focus on electric mobility – although a successor with the project name “Phaeton D2” was already waiting.
Jozef Kaba, head of Volkswagen design, regards the Volkswagen Phaeton D2, which never entered series production, with respect: “The car still has a very attractive appearance and beautiful proportions, and impresses with its palpable high quality and value.”
Attributes such as quality and value, which characterized the Phaeton from the very beginning and underscored its premium aspirations, continue to play an important role at Volkswagen today.
The unique Volkswagen Phaeton D2 model was preceded by an internal selection process to choose between four different concepts. The design received recognition, impressing with its sporty and flat contours and high-quality interior. A near-production prototype, which was based on the Modular Longitudinal Matrix (MLB), was then built for the final decision of the supervisory board. However, since all energy was focused on aligning Volkswagen for electric mobility, it was decided not to proceed with the luxury sedan.
Although the planned successor was not realized as a result of this decision, the first Phaeton demonstrated what Volkswagen was already capable of 20 years ago with its luxurious comfort, innovative drive systems and pioneering quality of finish. With this, he achieved halo effects for the entire brand, which can still be experienced in many models today. Tomasz Bachorski, then responsible for the interior of the premium model, says: “The fact that the Phaeton D2 was ahead of its time can be seen today in features such as the curved display, which was planned for the successor to the Phaeton and was launched on the market in 2018 in Touareg’s Innovision cockpit.”
Prepared by: Ivan Mitić – Autoblog.rs
Source: AutoBlog by autoblog.rs.
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