VLADAN RAKOČEVIĆ FOR HOTSPORT: From Nikšić to the top of world football!

He fell in love with football as a child. Throughout his childhood, the ball was his main toy. Later, as a boy, he started training at FC Sutjeska in Nikšić, where he stayed until the cadets, when he had to stop playing football professionally due to a car accident.

Then, as a 16-year-old, he stops playing, doing what he loves the most in the world, towards which he has the greatest passion.

However, as only football knows, in the years to come, this young man from Niksic will become part of a phenomenal football story, and this writer, at the time of writing, will be happy as his notebook becomes richer with another beautiful story, which, he is sure, will inspire many young people to never give up on their dreams.


Vladan Rakočević (33) is one of the most interesting personalities of Montenegrin and regional football. Although very young, Rakočević is already recognized as one of the best marketing experts in sports, so he has recently been hired as a coordinator for international development FC Red Star.

He told our portal that the period of study was a turning point for his career.

“I graduated in marketing management, and later I specialized in sports marketing. The reason for that, apart from my love for sports, was a handful of ideas, which I have in terms of marketing. At the moment, there are dozens of projects in sports marketing, which are protected as my intellectual property, and which, among clubs, sports organizations and federations, marketing companies, I am slowly and patiently paving the way for, “Rakočević said at the beginning of the conversation. , the turning point in my career was an idea, or to say a project, which I devised with a friend, and which I can now say will be a revolution in sports marketing. “

PHOTO: Private Archive

Knowledge and skills in marketing, love for football, they recommended Rakočević to many football clubs and sports organizations, as the right address where I can always get good advice. He met many people from the world of football, famous and unknown.

“I must say that I have always been most impressed by less popular personalities than those that everyone knows about. These people mostly had a life story behind them, which inspired me to continue to progress and pursue my dreams. In particular, I would like to emphasize Dusko Djurovski, who left a pretty strong impression on me. “ said Rakocevic.

In addition to the legends of regional football and sports workers, Rakočević also met some world personalities.

“I made contact with Rafael Benitez, the coach of Newcastle and the legendary Spanish expert, the winner of the Champions League, the former coach of Real Madrid and Liverpool. He contacted me, with the desire to achieve cooperation in the field of marketing, but unfortunately, there was no cooperation, because the Premier League has signed a marketing contract with one company, so any cooperation of clubs with some other agencies or individuals, had to come across their approval, which unfortunately did not happen “, said Rakocevic and said: “There have been contacts with many big clubs, with which I will, I am sure, establish cooperation.”

We used the opportunity to ask Rakočević about Montenegrin football.

“As you know, Montenegrin football has been in a big problem for a long time, both club and national team. Clubs face huge problems when it comes to finances. Given that we are a small country, and therefore a small market, we have limited potential when it comes to the development of commercial and marketing activities., Rakočević pointed out.

Most clubs are funded from municipal budgets.

“In part, with the help of the Alliance, which is more than modest. Such a situation is simply unsustainable in the long run and in this regard we need to give new value, in order to expand into larger markets. We need to ensure that clubs have sustainable self-financing. “, added our interlocutor.

The problem, he believes Rakočević and work with younger categories.

“That problem is also reflected on the national team, so we fail to produce quality players. And the young national team, which must feed the A selection, finished behind the Faroe Islands in the last qualifying cycle. This is enough to say that the problems are of unimaginable proportions in all fields and that changes are necessary. If you ask me where Montenegrin football should be, my answer is that it must be side by side with the region. But unfortunately, at the moment, we are far behind the region in all parameters. “, he concluded Rakočević.

Source: HotSport by hotsport.rs.

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