VKontakte has added a tool for advertising mobile applications

VKontakte has added a new tool for advertising mobile applications on iOS and Android. It will meet the business needs for the promotion of mobile services and games. RB.ru was informed about this in the press service of the social network.

VKontakte has added a tool for advertising mobile applications

The service makes it possible to launch campaigns optimized for installations and targeted actions, for example, registration, adding products to the cart or shopping.

Advertising of applications will be automatic, you will not need to manage data manually, noted on the social network.

Advertising is launched according to the oCPM model – with payment for impressions and optimization. To track conversions to targeted actions, advertisers can integrate with Adjust, AppsFlyer and myTracker trackers.

The tool is built around VK Connect, a single account for the VKontakte and Mail.ru Group ecosystems. It takes into account the interests of social network users and their activity in other applications of the ecosystem. Thanks to this, the social network promises high promotion efficiency.

Connected applications are managed in a new section of the advertising cabinet – “Applications”. An interactive report on the goals achieved is also available there.

It is noted that access to the promotion can be transferred to other users.

Advertisements will be displayed in the news feed in the official mobile apps of the social network for iOS and Android.

Photo: Vadymvdrobot / Depositphotos


Source: Rusbase by rb.ru.

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