“VK Advertising” has combined tools for promoting online stores in a single center of commerce. In it, advertisers can create and manage product catalogs, launch advertising campaigns, and take advantage of new promotional features.
VK Advertising launched a commerce center to promote online storesKirill Bilyk
The innovation was reported in the press service of VK. In a single center of commerce, VK Advertising users will be able to automatically or manually divide product lists into groups for promotion. The integration of catalogs into the cabinet is also available through the API.
The platform has added an option to promote products from the catalog – the site’s tools find new customers and motivate those who are already familiar with the seller’s products to buy. Models of “VK Advertising” study the assortment of the store and show products that will lead to the target action.
The advertising campaign will be adapted by scripts developed on the basis of machine learning to show users relevant offers and motivate them to buy. In the interface, you can choose which users to show ads to, for example, everyone or those interested in a particular product.
The press service of VK said that testing new promotion tools in VK Advertising showed a decrease in the share of advertising costs for advertising campaigns by a third, and the cost of a targeted action decreased by 25%.
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Source: RB.RU by rb.ru.
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