Visapress calls on the Portuguese to end an illegal practice that costs the press 3.5 million euros a month – Meios & Publicidade

Visapress estimates that sharing newspapers and magazines in social media groups cost the Portuguese press in September, as in previous months, around 3.5 million euros. It is to combat this problem that a new campaign is now starting in which the entity responsible for the collective management of the immanent copyright of newspapers, magazines and journalists calls on the Portuguese not to share publications through social networks.

“The illegal sharing of newspapers and magazines is a crime that Visapress is committed to fighting. Even so, the speed of the digital and the current legal model are slow to be adequate”, points out Carlos Eugénio, executive director of Visapress, recalling that “a Precautionary Measure was brought against the Telegram in November 2020” and defending that “it is essential that the Bill 706, to combat piracy, which is currently being discussed in the specialty in the Assembly of the Republic, go up to the plenary for the final vote”.

“As no relevant steps have been taken to reach a solution that will safeguard the interests of the media, Visapress challenges the Government to quickly make a commitment to press freedom through the creation of laws to combat piracy and sharing editorial content, particularly on social networks”, exults the entity in a statement about the new campaign, which will be broadcast on television, newspapers, radio and digital media nationwide.

Visapress has carried out an analysis of the main groups sharing editorial content on social networks, with emphasis on the Telegram groups, concluding that, on average, 88 publications are shared per day, corresponding to a potential monthly loss for the media in Portugal, over 3.5 million euros.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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