Virtual plot in metaverse sold for a record $ 2.43 million

A plot of virtual land in the post-universe known as Decentraland was sold this week for a staggering $ 2.43 million, more than double the previous record for the price of virtual real estate.

Decentraland is a popular online environment where users can exchange cryptocurrencies with land and buildings. Users can also walk into the digital world and meet other users through customizable avatars.

Decentraland skyrocketed last month after Facebook changed its corporate name to Meta to reflect the company’s commitment to expanding its offering to the so-called Metaverse, which has become the latest in the business. which reflects what some executives believe will be the next revolutionary step on the internet.

Photo: Decentraland

Metensrse Group, a subsidiary of, bought Decentraland’s “116-acre estate in the heart of the Fashion Street area” for 618,000 mana, the cryptocurrency used in the digital world. That equated to $ 2.43 million at the time of purchase, Metaverse Group said in a press release.

The company said it would use its new virtual real estate to support its expansion into the digital fashion industry. “Fashion is the next massive area of ​​growth in metaverse,” said Sam Hamilton, head of content at the Decentraland Foundation. “So it is topical and very exciting that Metaverse Group has made such a decisive commitment to this land market in the heart of Decentraland’s online fashion world.” Shoppers plan to organize digital fashion shows by selling virtual clothes for avatars.

Several luxury fashion houses, including Gucci, Burberry and Louis Vuitton, have flirted with the so-called Metaverse. Other retailers, such as Nike, have explicitly stated their commitment to leveraging the Metaverse movement, although it is not yet clear exactly what this will look like.

The multimillion-dollar digital real estate market last week far surpassed the previous record set in June when a real estate investment company paid more than $ 913,000 for a property in Decentraland.

Photo: Decentraland


Main photo: Decentraland

Source: Εναλλακτική Δράση by

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