Viber represents the magic of augmented reality through AR Lenses

The partnership between Rakuten Viber and Snap will enable the use of AR Objektiv in Viber video messages and photos; WWF, FC Barcelona and WHO will be among the first to receive branded Viber Lenses

Viber as a global leader in cross-platform messaging and voice communication, it represents the magic of augmented reality through AR Objectives in its application through a partnership with Snap Inc. Using Snap’s development tools, including Camera Kit, Creative Kit and Bitmoji, AR Objectives will be integrated into Viber – and content sharing on Snapchat will be enabled, as well as the creation of custom Bitmoji avatars on Viber.

“Viber Lenses Powered by Snap” will enable Viber users for the first time video messages and photos enriched with the augmented reality function. This innovation will offer users 30 new Viber Lenses, including animal masks and Viber characters, an underwater lens, etc. The company plans to add another 300 Lenses by the end of the year, and businesses will have the opportunity to create their own exclusive Lenses on Viber. The World Wide Fund for Nature (WWF), FC Barcelona and the World Health Organization (WHO) are among the first Viber partners to offer their new Lenses on this messaging app. Custom Lenses will increase activity between users and favorite brands on the Viber platform.

Viber is a call and messaging app that connects people and allows them to express themselves creatively – no matter where they are. Personal and group chats on Viber are provided with end-to-end encryption, so that users know that their communication is always private and secure.

Viber Lenses are a special addition to the existing collection of stickers on the application, which allows users to visually express themselves while chatting. By adopting Snap’s add-ons in the form of Camera Kit, Bitmoji and Creative Kit on Viber, additional ways are provided to connect Viber users even closer and make their communication more meaningful and enjoyable.

New Viber features include:

  • Instant AR: take advantage of the power of augmented reality that is now at your fingertips
  • Attention-grabbing filters: Creative visual additions will spice up a conversation with friends
  • Expressive masks: choose from a multitude of masks that precisely follow the movements of your face
  • Beautification options: enhance your images with realistic accessories, such as lipstick, blush and different hair colors
  • Adapted to Bitmoji: Integrate a personalized Bitmoji character into photos and videos

The ability to offer sponsored and branded Lenses will provide an additional source of revenue for Viber, as business partners will be able to create their own Lenses for their communities on this platform.

“Snap’s partnership with Rakuten Viber is mutually beneficial,” says Eliot Solomon, director of Camera Platform Partnerships at Snap Inc. and adds, “It will help us develop our augmented reality technology in regions where Viber already has a strong presence, and it will help Viber users express themselves through AR on the Viber platform.”

“We are very excited to introduce the Snap Camera to Viber users,” says Djamel Agaoua, CEO of Rakuten Viber. “Through this partnership, we want to empower the creativity of our users through AR and look forward to inspiring them to stay in touch with their friends and family members in new fun ways. Viber is more than a messaging app. Not only does it connect people, but it is also a place where users can create fun, exciting and fulfilling content that they can share with their communities. ”

The iOS version of the app with these new features, as well as the Android beta in English, will be available from June 30 in Australia, Austria, Belgium, Canada, Denmark, England, Finland, France, Germany, Greenland, Iceland, Ireland, Israel , Italy, Japan, Liechtenstein, Luxembourg, Maldives, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the USA. Over the coming months, Viber will gradually introduce this novelty to other markets, including Serbia, as well as for all Android users.

Source: Personal magazin by

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