and HEMA winners of the Friends of Search Awards 2021

The winners of the Friends of Search Awards 2021 were announced today during Friends of Search Amsterdam. emerged as the winner in the SEO category. In the SEA (PPC) category, HEMA came out on top.

This morning the nominees presented their cases to a jury of experts in the Kromhouthal in Amsterdam. This looked at issues such as strategic thinking, innovation, effectiveness, tangible results, clarity and privacy-friendly and responsible use of data.

Jury chairman Barry Adams says in a written explanation: “The jury found the case an excellent example of innovative thinking and the application of modern technology to automate SEO on a large scale, resulting in strong growth of the website. It’s rare to see such a combination of strategic insight and advanced technical implementation, which took this case one step further than the other nominees.”

“HEMA was able to navigate the complex data environment typical of large organizations so that they could collect the right information to personalize ads. They combined their online and offline audience targeting and incrementality measurement programs to deliver impressive results for the company. The framework they have developed for this project can also ensure that their campaigns continue to improve in the coming period.”

From Friends of Search Awards are an initiative of industry associations DDMA and VIA Nederland.

Source: Nieuws – Emerce by

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