Absolutely everyone over 20 years in advertising so far has been amazing, he says Corina Tudor, Senior Client Lead Publicis. Even though the beginning began with crying and misunderstandings, Corina remained in position, learned and enjoyed every moment. The first campaign, the first successful event, the first BRAVO from the client or colleagues, the first trophy, the first time he went to Cannes or Portoroz.
It was love at first sight. Now we have matured, we love each other, but we also respect each other and we also know that one without the other is no longer possible. What annoyed me then annoys me even now: sometimes, disrespect, says Corina
We talk in the following lines with Corina Tudor about how the industry has changed, what she has learned most importantly in these 20 years, about changes of perspective and things that have remained the same.
I did a lot of school, so I was a few years old when I got my first job. Let it be about 25. The first month I cried almost every night. Should I do so much schooling and not understand anything? In the morning, however, I woke up with a smile and a thought: I’ll try another day!
The years ’99 – 2000 were frothy. I met sensitive and passionate people, with an incredible drive, we moved the mountains, everything was an adventure, nothing was impossible.
I will never forget my first client – Coty with Adina Rotileanu and Marian Dumitrescu. I could say that I was lucky to take the first steps with them.
The stages that brought you here
Hard question… Maybe the first campaign, maybe the first successful event, maybe the first BRAVO from the client or colleagues, maybe the first trophy, maybe the first time I went to Cannes or Portoroz, maybe the first drink with mine… Absolutely all of these, over 20 years, they were amazing and I wouldn’t do anything different. Ehh, let’s just say I’ve seen two or three different decisions.
A campaign from then and now
Liberty Parade. I was a handful of dreamy children, so I did the first event in Bucharest – I started a caravan of people and cars from Regie. The rain started at Unirea, the city was blocked, I was left without electricity on stage, but also without tools. The caravan, however, did not stop. A great rainbow came out, we arrived safely at the stage, in Herastrau, we played music until the morning and we went home full of mud from the park, but happy that the first street event came out… Next step? Vama Veche.
The latest campaign is already a soul project: Origins / Wind, Water, Sun and Earth. I leave you to discover it HERE.
How the industry has changed
I do not consider that her role has changed major, she is only more vocal and more present in everyone’s lives, she influences us more easily.
The prince / pattern was the king of the jungle. Now, the old king is dead. We are digitized in all touch points.
Where the sense of humor disappeared
Hahahaha, true! What’s worse is we seem to have lost our temper! It has been replaced by the many messages that a single spot has to convey, by the many rules that it has to follow, not to hurt anyone, to please everyone.
It’s just that, you see, not all people have humor.
Change for the better and another for the worse
More tools, more perspectives, but I didn’t keep the balance, it seems that anyone can do this job. It is, indeed, damn beautiful, but you have to want to learn and you also have to have talent.
From briefs to feedback
I was afraid of that question. I think that writing a brief or good feedback is an art and, unfortunately, we are not all artists. We work more or less in the same way as the process, but the pace of work is incredible. We consume our neurons and life much too fast. Even a baby needs 9 months to bake in the womb, right? We want it in about two weeks or a month at most.
What did you like in advertising at first. What annoys you
It was love at first sight. Now we have matured, we love each other, but we also respect each other and we also know that one without the other is no longer possible.
What annoyed me then annoys me even now: sometimes disrespect.
What you discovered recently about the advertising industry in the last year
One door closes and a few more open. This year, however, it showed us how strong we are or not, whether we still know how to be human or not. It was a test that I think I passed with 10 plus.
Have you thought about giving up advertising?
I would be lying to say that I didn’t think, but never seriously. These are the hard times when you wonder what you are looking for in your life. For a moment I sat for about 5 minutes and I thought that maybe I will live longer if I start something else. 5 minutes, after which I returned to work.
How your job in advertising has changed you
My colleagues tell me I’m an Amazon. There may be some truth there, I don’t want to contradict them. What can I say? When I entered this relationship I was a good and good girl, now I am no more 🙂
Source: IQads by www.iqads.ro.
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