Growth in consumer spending on mobile applications in 2020 was 20% compared to 2019 and reached $ 143 billion. According to research company AppAnnie, the number of downloads of mobile applications amounted to 218 billion, it grew by 7% in annual terms. On Android devices alone, 3.5 trillion minutes were spent. On average, every American has been using their mobile device for more than 4 hours daily. such a trend towards an increase in the time of using mobile devices is noted not only in the American, but also in many other markets. Users around the world have begun to play more mobile games, spend time watching content in streaming video services. There has also been a significant surge in e-commerce using mobile apps. TikTok has become one of the fastest growing applications in the world, even though its use is banned in India, it managed to grow 325% compared to last year and this year it is expected to have an active audience of 1.2 billion users. YouTube became the leader among video services in 2020. Zoom and Google Meet have seen tremendous growth driven by the demand for remote and collaboration services.
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