Users do not distinguish fake news

Atresmedia’s “Raise your head” test collects revealing findings on topics such as fake news or cybersecurity and the use we make of technology.

The technology and multiple devices that people have at their disposal provide endless possibilities and allow users stay connected 24 hours a day. However, this permanent connection can lead to a little responsible use of technology, a subject that Atresmedia wanted to delve into, with the endorsement of the FAD, in the test “Is technology being used responsibly?” framed in its initiative “Raise your head”, for a sustainable digitization that is safe, responsible and universal.

Of the 223,211 people surveyed, 95% responded to questions about their habits, with questions about fake news and security being the ones that received the fewest responses. In the section related to mobile dependence, the survey reveals that more than half of people would have a hard time if their cell phone ran out of battery outside the home. Specifically, for 54%, the priority of the moment would be to find a charger, while 29% would quickly check their notifications before shutting down and 11% would warn their contacts about their imminent disconnection. Only 6% would take advantage of the circumstance to rest their eyes (for 31% of young people between 14 and 19 years old it is their preferred option).

Regarding the social media, the report reveals that for 68% of its users are useful but essential platforms. However, only 19% of young people between the ages of 14 and 19 would ignore them. Of this group, 47% describe social networks as boring and say they prefer any other communication system. If we stop at the total number of respondents, 13% define them as the best way to communicate and another 13% call them essential. Of the general population, 5% say that they are boring and that they prefer any other communication system.

Coinciding with the presentation of these data, the initiative will launch a spot this Thursday on all Atresmedia television channels -Antena 3, laSexta, Nova, Neox, Mega and Atreseries-, as well as on the official website of Lift your head announcing the second edition of the test with new approaches and updated questions.

The test powered by Atresmedia also reveals that 42% of people look to the government and other institutions to take action against the loss of privacy, a problem that also worries 31% of the people surveyed. 19% say they have taken measures and 8% admit that it is not something that worries them because they have nothing to hide (position of 37% of people over 40 years old).

If they did not have internet access at home, 35% would spend more time away from home, especially those over 40. In the case of young people between the ages of 14 and 19, only 18% share this premise. 37% of them affirm that their life would radically change if they did not have the Internet at home. After the option of leaving home, they stand out to replace the internet with an alternative such as calling, reading or watching television (27%) or getting used to living disconnected at times (25%).

Regarding speed, the study reveals that 95.7% of the people surveyed took longer
one minute to type the example sentence

WhatsApp, the favorite application of users

WhatsApp stands as the favorite application for users of any age. 95% of the people surveyed use this instant messaging app, especially as a communication channel, to talk with your friends and, exceptionally, at work. After this app appear YouTube (73%), Instagram (68%) y Facebook (58%).

Users affirm that the function of social networks is the communication (WhatsApp, Facebook Messenger and Skype), the entertainment (YouTube and Instagram) and the contact with friends (WhatsApp, Facebook and Instagram).

¿Noticia real o fake news?

The study, framed within the Atresmedia Commitment, shows that the majority of respondents do not distinguish fake news from real news. To find out, they carried out three tests: two false statements (free plane tickets for those who want to leave the US and the cryogenization of a woman) and a true one (alert of 15,000 scientists about upcoming mass extinction). And the false news was taken for true and the true, by invention.

79% of those surveyed said the news of free airline tickets was true, while 59% failed saying that the news of the scientists was false and 54% considered the news of the freezing of a woman to be true to revive her in the future.

In the section of the study dedicated to cybersecurity we find that 60% of Internet users get questions on this topic right. The questions that obtained the most success rates were what is an IP address (74%) and what is a cookie (67%). More difficult were what is phishing (50%) and what does grooming mean (49%).

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Source: Marketing Directo by

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