Groups are an important cornerstone for the Facebook platform. That’s why Meta is now creating new financial incentives for admins and more opportunities to build a closer community.
On this year’s 2021 Community Summit Meta introduced a number of new features for the Facebook groups. Above all, the admins should be interested in the new monetization features. Meta claims to have created these for the leaders of the Facebook groups so that they can earn money with the hard work that goes into building the community. The following two monetization tools are now being rolled out or tested:
1. Fundraisers and merchandise: With these new features, which are currently still being tested, Facebook group admins have the opportunity to raise money for a good cause or to sell products related to the group topic. The fundraising call and the merchandise product page can be shared in the group and pinned on the posts.
2. “Admission tickets” for smaller groups within the community: Meta now makes it possible to create smaller, separate groups in Facebook groups. That means, for example, within the group “Dogs and Puppies”, a group called “Golden Retriever Puppies” could emerge and only share content about a certain breed of dog. Admins can sell “tickets” for this subgroup. This means that users who want to be in the smaller group within the larger group have to pay a certain amount to the admins. This could either be a good way for leaders of a Facebook group to earn money with them. Or the users who prefer to devote themselves to a more specific topic simply leave the group and start a new one.
Not only more opportunities to earn money: Facebook groups are getting new moderation tools
Group admins can now define the emojis with which the community can react to certain posts. This means that, for example, in the “Avocado Lovers” group, the avocado emoji can be included in the set of default reactions. Not only is this a nice gimmick, it can also encourage more topic-specific communication within the community. After all, the members are reminded again and again by means of the emojis what this group is actually about.
Another practical feature for Facebook group admins should be the new automated welcome message. Group leaders can now write a message to all new group members, which they will automatically receive when they join the Facebook group. Among other things, the rules within the community can be pointed out more precisely.
In addition, users can now give so-called awards for, among other things, particularly “illuminating”, “informative” or “funny” posts within the group. With this, Meta wants to highlight the most relevant posts in the community. If a post receives an award, it will be displayed higher up in the group feed. It is conceivable that these awards in the Facebook groups could also contribute to earning money with your own content in the future. Similar to the badges in the Instagram story.
New: Facebook groups can now be linked to the Facebook page
In addition to background colors and fonts that take some getting used to, which Facebook group admins can now set for their posts, Meta is now also introducing community chats. With these, users can chat with the Facebook group via Facebook and Messenger and also organize regular events. This means that audio rooms or video meetings can also be held with the community.
In addition, it is now possible for group leaders to link their own Facebook page to the group. Meta explains:
For admins of Facebook Groups, the new experience will allow them to use an official voice when interacting with their community. For admins of Facebook Pages, the new experience will help them build community in a single space for members to participate and engage. Admins of Pages will also be able to take advantage of the moderation tools that Groups have today.
The social company is currently testing the merging of the Facebook page and groups. This option is to be rolled out for all users in the coming year.
The Facebook groups are an increasingly important part of the platform for the platform. Because the user engagement has decreased dramatically in the past few years. For many users, however, the groups are a reason to continue to use Facebook and not switch entirely to Instagram, TikTok and Co. A total of 1.8 billion people are currently active in Facebook groups every month. So it is not surprising that Meta wants to exploit the potential of the feature and is constantly creating new incentives for users and admins to continue using it.
Source: OnlineMarketing.de by onlinemarketing.de.
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