Unusual. On TikTok, cleaning videos have millions of views… It’s called #CleanTok


People who scrub bathtubs, unclog their sinks, or suck up crumbs between the cushions of their sofa … At first glance, nothing to entertain for hours. Yet the #CleanTok has millions of views on TikTok.

Some of these short videos give tips on how to be more efficient in your household. This TikTok user, for example, rakes her carpet to pull out hair that the vacuum cleaner misses.

Others offer products that are said to have miraculous effects on the joints between bathroom tiles or on the bottom of the bathtub.

Then there is a whole section of the hashtag which consists of satisfying, even hypnotizing videos, in which a product foams profusely or flows perfectly evenly. Before and after comparisons are always radical.

Some accounts are entirely dedicated to this type of video, and are sometimes created by people who work in cleaning companies. They film with their clients how they remove the most stubborn stains. This user shows for example the right gesture to make sure to have vacuumed well on every square centimeter of a room.

But beyond miracle products and pro techniques, the main purpose of these videos is undoubtedly to motivate viewers to roll up their sleeves.


Source: Le Progrès : info et actu nationale et régionale – Rhône, Loire, Ain, Haute-Loire et Jura | Le Progrès by www.leprogres.fr.

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