Today Univision Communications Inc., announced a new streaming service with all its free programming and in Spanish, which will be launched in the United States during this first quarter of the year. The service will be called TakesTV and according to the company “will be the most comprehensive product of unlimited and exclusive premium content ever selected for Hispanic consumers in the United States“.
Prende TV will include a select collection of series and films premium, with famous figures from around the world, offering a wide variety of genres that will include Hollywood blockbusters, as well as series, novels, sports classics, comedies and even documentaries, all in Spanish. They will also include lifestyle and children’s programming from international TV, including the exclusive video libraries of the Televisa and Univisión networks.
Of course, to guarantee such an offer, Univision will offer advertising, but it is still a service that promises a lot to a very special audience in the United States, which according to a Nielsen study, is the community that owns the most devices connected to the Internet. and smart TVs than the general public, in addition to being the community in this country that consumes more streaming content than non-Hispanics.
At the beginning TakesTV It will feature more than 30 channels and more than 10,000 hours of video-on-demand programming in Spanish, the latter coming from international content partners. Univision notes that this is just the beginning and that as time goes on, content will continue to grow and expand considerably, especially premium content.
Users can view content at any time, place and type of screen and when they launch the service, it can be viewed from https://prende.tv, both on desktop computers, as well as through mobile applications that will be launched for free and on connected TVs.
TakesTV it will allow viewers to view content on any screen, time and place. Upon launch, the service will be available via Prende.TV on computers and mobile internet, as well as free applications for mobile phones and connected televisions.
According to the CEO of Univision Communications Inc, Wade Davis, “PrendeTV is an important initial step in Univision’s broader efforts to forge the same leadership position we hold on Spanish-language television in the emerging Spanish-language streaming environment. The announcement about PrendeTV two weeks after the closing of our Univision acquisition highlights our focus and commitment to rapidly driving transformation and growth of the company. Our audience does not have access to anything like PrendeTV today, and it will completely change the environment of streaming video in Spanish-language media in the United States.”.
Davis also added the following “With the launch of PrendeTV we focused on offering new ways for our advertisers to reach the Hispanic audience in the United States and, most importantly, TakesTV will be a crucial aspect of our strategy to increase the reach of our commercial alliances with our main distributors”.
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