Currently, many of our activities are present in the digital world. And here the cloud has a lot of weight as it allows us to access and store various contents. But this importance is increasingly visible in the gaming segment, where the various brands in the sector have online platforms to facilitate access and execution of titles through different platforms.
However, the UK has now come out with harsh criticism and accuses Google and Apple of blocking the growth of cloud gaming. It is even said that both powerful companies are coming together to create a true duopoly in the world of mobile devices.
Apple and Google restrict cloud gaming, UK says
The UK Competition and Markets Authority (CMA), the same entity leading the investigation into the acquisition of Activision Blizzard by Microsoft, is now also looking at two other big names: Apple and Google. Thus, this Monday (22), the regulatory authority stated which will start an in-depth investigation into the activity of these two North American companies, which it accuses of contributing to the restriction of access to cloud games for smartphones.
This measure now appears as a result of a study that aimed to analyze the activity of companies and their power in the market. The results of that same study were published in June of this year and show that Google and Apple together have a true duopoly in the smartphone sector.
In practical terms, these conclusions show that companies can not only prevent the spread of new mobile operating systems, but can also limit which stores and browsers stand out in this market. Specifically in the cloud gaming sector, it is mentioned that Apple and Google have powers to restrict the availability of certain titles that do not pass in their app stores.
Read too: Epic Games accuses Google of paying $360 million to Activision to avoid competition
The CMA concluded that the two companies are “harming business by blocking innovation and adding unnecessary costs” to the mobile equipment market.
This is therefore a matter that we will continue to monitor and whose developments may bring benefits to competing brands, such as Microsoft, Sony and Nvidia, which offer cloud gaming platform services, where some have even been prevented from being present on mobile devices.
Source: Pplware by pplware.sapo.pt.
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