Uber Spain has launched a highly focused outdoor advertising campaign that wants to expand the firm to all corners of the country.
With the arrival of the summer season and the least number of restrictions, the streets are coming to life again. Greater mobility leads to more trips, and that’s why Uber Spain has taken the opportunity to launch the advertising campaign «We take you wherever you want». This, in addition, represents a development of the brand in its process of expansion to local users as a result of the pandemic.
At a key moment to expand, Uber seeks focus your efforts on the growth and reputation of your brand in Spain. Makes it through MONO Madrid, the agency chosen to be in charge of said brand, product and promotion campaign in the Spanish territory.
«We are tremendously excited about this new partner with whom we share the same creative ambition and seeks to create value with disruptive ideas«, He assures Jorge Fesser, CEO of MONO Madrid.
An Uber campaign focused on Spain and a great investment abroad
All the action is intended to convey that it is a comfortable, fast and safe mode of transport that allows you to enjoy leisure and life in the city. “Spain plays a very important role as it is a key market,” he says. Ricardo Pabón, Head of Marketing for Spain at Uber.
«Our strategy seeks to make a leap in the building an iconic brand, highlighting the convenience and safety of our mobility services and accompanying users to enjoy their city to the fullest ”, the expert continues.
The campaign will feature a big investment in outdoor advertising, with banners and digital screens distributed throughout the capital. There will also be a digital campaign, on social networks, radio, programmatic, advertising in cars and special actions during the summer.
In Madrid you have already been able to see various canvases that say phrases such as: «In the sugarcane capital of the world, not to have another. We take you wherever you want »,« You can get the driver’s license the first time »and« Be careful with the numbers on the Castellana, they are misleading. They are very far apart. Travel with fixed prices and don’t get any surprises ».
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Source: Marketing Directo by www.marketingdirecto.com.
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