Twitter is by far the most successful social network in the online environment, but that doesn’t stop the platform’s administrators from looking for new ways to fund advertising, even if it means overcoming certain limits and annoying loyal users.
E.g, according to the information brought to light by The Verge, Twitter is testing a new format that allows the interleaving of advertising messages among the responses received to distributed tweets. Thus, users included in the test group are greeted with ads interspersed after the first, third and eighth reply left by visitors. Furthermore, Twitter administrators will evaluate during the “coming months”, evaluating the frequency, the optimal way of presentation and other aspects related to promotion through advertisements. The information collected could be equally useful for Twitter administrators, in the sense of limiting as much as possible the negative reactions from users, but especially for advertising customers, who will be able to choose the promotional package based on the expected results.
Although not as a more friendly way to promote, more insistent display of ads could improve Twitter revenue, helping the social networking platform survive in today’s increasingly competitive environment.
Source: Go4IT by www.go4it.ro.
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