Twitter tests the display of ads in the reply section of distributed tweets


Twitter is by far the most successful social network in the online environment, but that doesn’t stop the platform’s administrators from looking for new ways to fund advertising, even if it means overcoming certain limits and annoying loyal users.

E.g, according to the information brought to light by The Verge, Twitter is testing a new format that allows the interleaving of advertising messages among the responses received to distributed tweets. Thus, users included in the test group are greeted with ads interspersed after the first, third and eighth reply left by visitors. Furthermore, Twitter administrators will evaluate during the “coming months”, evaluating the frequency, the optimal way of presentation and other aspects related to promotion through advertisements. The information collected could be equally useful for Twitter administrators, in the sense of limiting as much as possible the negative reactions from users, but especially for advertising customers, who will be able to choose the promotional package based on the expected results.

Although not as a more friendly way to promote, more insistent display of ads could improve Twitter revenue, helping the social networking platform survive in today’s increasingly competitive environment.


Source: Go4IT by www.go4it.ro.

*The article has been translated based on the content of Go4IT by www.go4it.ro. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!