Twitter testet Reaction-Videos à la TikTok

Twitter will start testing two new features in 2022. One is likely to polarize, because with the new Tweet Reaction videos, Twitter is getting closer to TikTok.

For many, Twitter is a platform that primarily provides current content and offers the opportunity for discussion in threads. Of course, users can also share photos and videos, but video content is more of a priority than other platforms such as TikTok, Instagram and of course YouTube. Twitter now seems to want to follow suit. The company is testing Tweet Reaction videos that could soon fill the platform.

Respond to tweets with videos

Twitter itself announces the innovation via the @ TwitterSupport account. So far, the test version of the Tweet Reaction videos has only been tested on iOS. The users for whom the feature has already been rolled out can respond to a tweet with a video. To do this, click on the retweet button and select “Quote tweet with reaction”. The reaction can either be a video or a photo, but the name of the feature reveals that Twitter also apparently wants to focus more on video content in 2022.

Sensible UX or monotonous uniformity?

The feature itself should at least be known to TikTok users. But Instagram also recently launched the so-called Visual Replies feature, which works just like the Twitter reactions. It is quite understandable that the big platforms are working on providing their users with functions that they know and love from other social applications. Trying to perform an action and then remembering that it is only possible on another platform is annoying.

But in the end, the mutual imitation leads to an alignment, in which in the end it is hardly visible which platform you are actually on. TikTok, YouTube Shorts and Instagram Reels are the best examples. If Twitter’s feed is now also filled with short videos, the short message service joins this list. Even the test of a TikTok-like For You Page on Twitter suggested something similar. It remains to be seen whether the Tweet Reaction videos will prevail or whether they will fail, similar to Twitter’s attempt to integrate stories.

Just tweet: Tweet Compose Bar makes posting easy

Twitter not only wants to encourage users to create more video content, posting normal tweets could also become easier in the future. At the moment, the function of the Tweet Composer is somewhat hidden in the app. With another test, Twitter puts this in a much more prominent place. Currently, it takes two clicks to post a tweet in the app, which is also not entirely obvious. Also with some iOS users, Twitter is now testing the display of a Tweet Compose Bar directly at the bottom of the screen. This would make it clear at first glance how a new tweet is created.

This design change is also currently in the beta phase and will likely be rolled out or discarded depending on success.

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