Twitter does not expect a drop in revenue due to the new iOS security

Apple is about to introduce new privacy protections on iOS. Many companies fear that this change will have a negative impact on their functioning. This applies in particular to social networking sites that earn on personalized advertising and the processing of user data. One of the few exceptions is Twitter.

In the last report for investors, Twitter representatives wrote that they do not expect the new privacy protections in iOS to have any significant impact on the deterioration of the website’s earnings. Moreover, they anticipate a noticeable increase in revenues in the coming months. The optimistic outlook of Twitter representatives is a significant departure from what other social networking sites, such as Facebook and Snapchat, present, whose representatives recently informed investors and business partners about the expected significant drop in revenues, for which the new privacy protections in iOS are to be responsible. Facebook even launched a massive media campaign, including print ads, to convince the public that the new privacy safeguards would be harmful to the economy by making it harder for small businesses to reach customers through personalized advertising.

With the new privacy safeguards in place, iOS apps will have to clearly inform the user about trackers and ask for permission to use them. These changes are expected to enter into force in spring, possibly with the release of iOS 14.5. Apple, according to the original assumptions, was to introduce them last year with the premiere of iOS 14, but eventually it was decided to delay it to give developers more time to adapt to the new standards.

Source: CNBC


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