TVI’s strategy for the start of 2022 – Meios & Publicidade

The new edition of Big Brother Famosos is a central bet on the TVI grid from January 2022. The format will be conducted, from January 2nd, on Sunday evenings by Cristina Ferreira.

“BB Famosos returns seven years later, bringing together an unexpected group of public figures who accepted the challenge. The names of the 13 participants are a well-kept secret that will be revealed on the 2nd, at a gala that promises to leave the country to speak on this reality show. At TVI, we are very excited about this reality and the way the press and social networks have lived this period before the entry of competitors”, declared Cristina Ferreira, director of entertainment and fiction at TVI, in a statement.

According to the schedule provided by TVI, the daily Big Brother Famosos will be shown before the Jornal das 8, with Cristina ComVida’s program preceding the summary of the reality show. Several specialized magazines take the end of Cristina Ferreira’s daily program for granted, but the information has not yet been confirmed by Media Capital.

On the first Sunday of the year, January 2, TVI’s afternoon, from 2 pm to 7:57 pm, will be occupied by the TVI ComVida special. The usual format on Sundays, Somos Portugal, will occupy the afternoon of December 31st (Friday).

As of Monday, January 3rd, the TVI grid will feature Quero é Viver. The telenovela will be shown at 10:30 pm, between Festa é Festa and Para Semper. In Quero é Viver, Fernanda Serrano, Sara Barradas, Rita Pereira and Leonor Seixas star in the story of four sisters who watch the end of their parents’ 50-year marriage. São José Lapa is another protagonist of the soap opera, playing the role of mother. Quero é Viver, signed by Helena Amaral and directed by Manuel Amaro da Costa, is the result of an adaptation of the Chilean format Casa de Muñecos.

However, Media Capital announced that the debates in these legislative elections shown on TVI will be led by journalist Sara Pinto, while on CNN Portugal that role will be played by João Póvoa Marinheiro. The debates led by the PS and PSD leaders will take place on TVI’s antenna, at 9 pm. This is the case on January 7th (PSD and CDS leaders), January 8th (PS and PAN), January 13th (PSD and PS, with this debate being aired simultaneously on the three generalist channels) and January 14th ( PS and IL).

Analyzing audiences, in November, SIC, which has been in first place for 34 consecutive months, reached a share of 18.9 percent. TVI followed with 16.4 percent.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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