TV ratings: Consumption falling despite confinement – Media & Advertising

In another week of general population confinement, daily TV consumption per individual continues in a downward trend, staying this week at 6:30 am, a decrease that represents a decrease of about 25 minutes per day, when compared to the previous week. with regard to the distribution of the audience share, this week SIC and TVI reinforce their weekly share, while RTP1 and the paid offer registered the opposite trend. Thus, Cabo declines slightly to 36%, SIC reaches 19.6% and TVI also rises and reaches 17.5%. This week RTP is in a slight decrease and records 10.8%, a figure that remains lower than the audience share achieved by Others (which includes viewing in time shift, streaming and video / games), which this week is also falling, and recorded 13.7%.

Clipboard02With regard to the most viewed paid channels, CMTV remains the leader, but in the positions that follow on the podium there is an exchange of places between Globo – which ascends to second position – and SIC Notícias, which this week falls to third place. In the next place is TVI Reality, which has risen since the sixth place it occupied, followed by Hollywood, which closes the first half of the table. In the remaining positions are Fox, TVI 24, Fox Movies and Fox Life. In the 10th position in the table of the most viewed paid channels, we find SportTV +, which is back in the Top 10.

Havas_media_groupWith regard to programming, football is the undisputed leader, both in global programming and among paid offers; in the top overall the most watched was the game of the Placard Cup between SC Braga and FC Porto, broadcast on TVI, followed by the soap opera Amor, Amor, Jornal da Noite, and the soap operas Eta Mundo Bom! and Terra Brava, all from SIC. Regarding the content of Pay TV channels, the lead is for the program Golos / Benfica x Famalicão, from CMTV.

Havas Media Group Data Insights Analysis

Source: Meios & Publicidade by

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