When I first analyzed ‘TV in 2020.’ did it in December 2019. I ended it with the sentence ‘that 2020 will be a very interesting year as far as television is concerned’ but I couldn’t even guess, like all the people around me, how much change will happen and how it will affect our media consumption and television viewing.
If someone had told me that the average daily time we spend with the TV in Serbia will increase by almost two hours in March and April, I would say that this is impossible, considering that in 2019 we spent more than 5 hours a day with the TV . I also believe that someone told you that older target groups (55+ years old) will spend ten hours watching TV a day, in April, you would probably say that this is not possible. The COVID-19 virus pandemic has certainly affected our lives, and especially how much and how we consume the media. The pandemic has shown how important television is to people, both for information and entertainment. Even before the pandemic, television was a very important medium for most people.
Read the complete TV analysis for 2020 here: https://directmedia.biz/wp-content/uploads/2021/01/TV-2020-Summa-Summarum.pdf
By: Danko Kardović, Research Manager, DIRECT MEDIA United Solutions
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