TV Audiences: TV consumption increases for the second week – Media & Advertising

Daily TV consumption per individual continues to increase for the second week in a row, and this week is 5h29m daily, which represents an increase of 9 minutes compared to the previous week.

In the audience share accounts, TVI and “Others” show a growth trend, with paid offer decreasing, as does RTP1 and SIC, although the latter in a very slight way. Thus, RTP1 decreased slightly and now has an 11.2% share, SIC drops a tenth and registers an 18.8% share this week, while TVI reinforces its share and now has 16.3%.

In the opposite trend we find the Cabo offer, which drops to 35.8% share, as opposed to “Others” (which includes time shift viewing, streaming and video/games), which shows a growing trend and registers 15.4 % of weekly quota.

Regarding the table of the 10 most watched paid channels of the week, the podium is occupied by CMTV, Hollywood and SIC
News, followed by Globo and TVI Reality. In the second half of the table this week are Fox, Fox Movies, TVI24 and Fox Life, as well as the returned Disney Channel, which closes the list of the 10 most watched channels and is the only children’s channel to be present.

In the ranking of most watched programs, football continues to take the lead, once again with a game of
Champions, this time the “Liga dos Champions/Sporting x Besiktas”, broadcast on TVI. In the next position is SIC’s “Jornal da Noite”, followed by an episode of the TVI soap opera “Festa é Festa II”. The remaining two positions are
occupied by the RTP1 evening show, “O Price Certo” and “O Price Certo (R)”.

In the table of most watched cable programming, CMTV’s dominance is complete, and European football continues to stand out: in the lead is “Golos/Bayern Munich x Benfica”, followed by “Liga d’Ouro/Champions”. In the following positions, the highlight is the news, with “Jornal 7” and “Jornal 6”, and also with “CM Jornal 20H” closing the table of contents of the paid offer.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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