This week, daily TV consumption per individual is recovering again, albeit very slightly, and reaches 5:18 am daily, about one minute above that recorded in the previous week. With regard to audience share, this week SIC, TVI and Cabo reinforced their weekly share, while RTP1 and Others showed the opposite behavior. Thus, RTP1 breaks and now registers an 11.9% share; SIC, in turn, recovered and reached 19.4% of weekly share, and the same was true for TVI, which rose to 16.7%. Also in recovery is the Cabo offer, which now has a 36.4% share, contrary to what happens with Outros (which includes time shift viewing, streaming and videogames), which drops to 13.6%. weekly.
The ranking of the 10 most viewed paid channels of the week has the same channels as the previous week, albeit with several position changes. The leadership continues to be handed over to CMTV, followed by SIC Notícias and Globo, which returns this week to the podium of the most watched. In the following positions are Hollywood and Fox. The second half of the table includes TVI Reality, Fox Movies, Channel 11, Fox Life and TVI24.
Already in the top of the most watched programs of the week, the leadership belongs to the information, with the Sunday edition of Jornal da Noite, from SIC, followed by the transmission of the game Futebol – Taça de Portugal Placard/Benfica vs. P. Ferreira, made on TVI. This is followed by Isto é Gozar with those you work with – 4th Variant/Special by SIC, O Price Certo by RTP1 and TVI Festa’s soap opera Festa II, which closes this top.
In the table of the most watched cable offer, the leadership is also for information, with Jornal 6 by CMTV, followed by the broadcast on Channel 11 of Futsal – Liga Placard/Sporting x Benfica. In the remaining positions are three CMTV contents: CM Investigation/Crimes of Horror: Raped and Dead, followed by CM Jornal 20H and by Jornal 7.
Havas Media Group Data Insights Analysis
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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