TV Audiences: SIC remains in the lead in a week in which only RTP gains share – Meios & Publicidade

After a few weeks in growth, this week the daily consumption of television per individual registers a drop and stays at 5:17 am daily, which represents a decrease of about 12 minutes compared to the previous week. As for audience share accounts, this week RTP1 is the only channel that reinforces its weekly share, with all other channels reducing or maintaining their share compared to last week. In this way, RTP1 grows and reaches this week a 13.8% share, SIC drops two tenths to 18.6% of weekly share, with TVI also recording a decrease of two tenths to 16.1 %. The biggest drop is the Cabo offer, which drops to 34.2% share, while Others (which includes time shift viewing, streaming and video games) shows total stability and maintains the same 15.4% weekly share. that held last week.

Regarding the table of the 10 most watched paid channels of the week, there is a new entry on the podium, which continues to be led by CMTV, followed by SIC Notícias, which returns to second position, and by TVI Reality, which arrives this week to third place on the list. In the following positions are Globo and Hollywood, followed by Fox, Fox Movies and TVI24. Channel 11 is in ninth position this week, followed by Fox Life, which ends the list of the 10 most watched channels.

In the top most watched programs, and no surprises, the lead is occupied by Football – World Cup 2022: Qualification/Portugal x Serbia, broadcast on RTP1. Here are three SIC programs: Jornal da Noite, Isto é Gozar com Quem Trabalhar – 4th Variant and Amor, Amor Vol.2/Especial. The TVI Festa é Festa II telenovela closes this top.

CMTV’s hegemony continues in the table of most viewed cable services: Investigation CM/Casas Inacabadas is in the lead, followed by Jornal 7 and Investigation CM (R)/Ajudem a Maria. In the next two positions are CM Jornal 20H and Mercado.

Havas Media Group Data Insights Analysis

Source: Meios & Publicidade by

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