TV audiences: RTP1 and SIC gain share. Hollywood climbs to third place on cable – Meios & Publicidade

Another week in which the daily consumption of television per individual decreases, albeit very slightly, registering a drop of approximately two minutes compared to the value of the previous week, and then remaining at 5:15 am daily. With regard to weekly audience share, RTP1 and SIC are the channels that reinforce their share, unlike TVI, cable and Others, which show the opposite trend. Thus, RTP1 rose to a share of 9.6%, with SIC also reinforcing its share, and more expressively, reaching 16.6%, unlike TVI, which showed the opposite trend, falling to 16.6%. 13.5% audience share. Cable and Outros are both on a downward trend, with cable falling to a weekly share of 43.2%, and Others (which includes time shift viewing, streaming and video/games) 15% weekly audience share.

This week there is once again a novelty on the podium of the most watched cable channels, as Hollywood rises to the third position of the table, which still has CMTV and CNN Portugal in the top positions. Fox now occupies the fourth position in the ranking, and SIC Notícias is this week in fifth place. In the second half of the table, Globo, Fox Movies and Sport TV+ are present, with children’s Cartoon Network and Nickelodeon occupying the remaining positions.

Ricardo Araújo Pereira and team are back on SIC’s antenna after the summer break and Isto é Gozar com quem Works has a direct entry to the first position of the weekly chart. In the following positions are SIC’s Jornal da Noite, TVI’s soap Festa é Festa IV – Verão, Primeiro Jornal, and one of the final blocks of Cantor ou Impostor?/Final, both from SIC.

Cable’s top 5 is dominated by CMTV content and, almost entirely, by sports programs, with Goals: Second Half/Benfica X Vizela, in the lead, followed by Goals: First Half/Benfica X P. Ferreira, by CM Research /Abandoned, and also by the sports markets Mercado and Liga d’Ouro.

Havas Media Group Data Insights Analysis

Source: Meios & Publicidade by

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