Trustpilot removes 2.7 million fake reviews

Review platform Trustpilot removed 2.7 million fake reviews in 2021, according to the company’s transparency report. The total number of reviews rose 21 percent from the previous year.

Of the 2.7 million fake reviews* identified and removed in 2021, 1.8 million were detected automatically, an increase of 19 percent compared to 2020.

Advances in technology also enabled Trustpilot to issue 121,048 alerts in the past year, nearly tripling the number from the previous year.

The number of public warnings placed at the top of fraudulent companies’ profile pages to alert consumers to the fact that abuse has been discovered was four times higher in 2021.

The number of official ‘cease and desist’ letters sent to companies that violated the rules rose to 1,425; an increase of 38 percent compared to the previous year.

Earlier this year, Trustpilot announced it was planning to file a number of lawsuits against companies to tackle the use of fake reviews. Compensation received from these cases is donated to organizations that protect consumer rights online.


Source: Nieuws – Emerce by www.emerce.nl.

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