Transparency of tracking? Useless according to a study

A new study on Tracking Transparency, introduced in iOS 14 to allow users to opt out of third-party tracking, claims the feature is “functionally useless”.

From the studio emerge as follows:

Five months after its release, we tested ten of the best apps in the App Store to see if ATT can stop tracking.

Using the open source Lockdown Privacy app and manual testing, we found that App Tracking Transparency made no difference in the total number of active third-party trackers and had minimal impact on the total number of third-party tracking connection attempts. . We also confirmed that personal or device data was being sent to trackers in almost all cases. ATT has been useless in stopping third-party tracking, even when users explicitly choose “Ask app not to track”.

According to LP, when it comes to stopping third-party trackers, the Apple’s tracking transparency is a real disaster. Indeed, the risks would be even greater, because users who do not give consent feel safer and lower their guard, when instead the tracking continues to be somehow active.

The study states that the main flaw lies in the fact that the functionality is based on the so-called “honor system”, so it’s up to app developers to be honest and block tracking, but apps have no incentive to do something like that. For this reason, Apple should take a tougher stance on third-party trackers and make it mandatory without relying on the honesty of developers.

Apple spokesman Fred Sainz responded to the study’s findings: “Apple believes monitoring should be transparent to and under their control. If we find that a developer is not honoring the user’s choice, we will work with them to fix the problem or else we will remove the app from the store.“.


Source: iPhone Italia by

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