Toyota sales in Europe increase by 8% in 2021, a market share record

Toyota Europe announced that in 2021 it sold 1,003,859 Toyota (+ 9%) and 72,441 Lexus (+ 2%) in Europe, with a total of 1,076,300 vehicles, an increase of 8.4% compared to 2020. The total Its market share in the European market is 6.4% and is a historical record for the Japanese company.

In 2019, Toyota saw its sales in Europe exceed 1 million cars for the second time after 2019. In addition, Toyota as a brand climbed to 2nd place in the list of largest passenger car sales in Europe.

Toyota wants to sell 1.4 million Toyota and Lexus cars in Europe by 2025. Toyota and Lexus offer 20 hybrid models on the market, more than any other brand, and their sales increased by 19% compared to 2020, reaching 623,777 units, representing 58% of the Japanese group’s total sales in Europe, the largest percentage from any other company. Even more impressive is the penetration of hybrids in Western Europe, which for Toyota reached 69% and for Lexus reached 91%, when overall in Europe the mix of the former is 58% and the latter at 61%.

By 2025 the two companies will offer to the market 40 new or renewed electric models (hybrid, plug-in hybrid and purely electric), while for 2019 it expects profits from the European market of more than 1 billion euros, with a profit margin of more than 4.2%.

Overall, Toyota’s best-selling model in Europe is the Yaris with 179,383 sales (143,595 Hybrid), followed by the RAV4 with 161,266 sales (87,020 Hybrid and 23,053 PHEV), the Corolla hatchback and Touring Sports with 127,882 sales ( 122,869 Hybrid), and the C-HR with 114,737 sales (112,757 Hybrid).

Behind was the Aygo with 85,325 sales and the Corolla Sedan with 80,146 sales (43,942 Hybrid), the Camry sold 50,246 cars (10,121 Hybrid), the Hilux sold 47,480 vehicles, while the Yaris Cross managed to sell 22,743 cars (21,666 Hybrid). Also sold were 35,215 Land Cruisers, 10,518 Highlanders (7,986 Hybrids), 6,689 Prius, 979 Supra and 701 Mirai.

For Lexus, its best-selling model was the UX with 21,144 sales (17,261 Hybrid and 2,987 all-electric), followed by the NX with 19,493 sales (14,255 Hybrid), the RX with 18,346 sales (5,718 Hybrid) . Behind it was the ES with 6,872 sales (4,830 Hybrid), the LX with 2,843 sales, the CT200h with 1,249 sales and the GX with 1,181 sales. Finally, 420 LC (55 Hybrid), 175 LS (125 Hybrid) and 90 RC (62 Hybrid) were sold.

Source: by

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